Performance Marketer (Mustafa Developers DHA 2, Islamabad)- Construction Industry

Mustafa Developers is seeking a results-oriented Performance Marketer with a strong background in the real estate industry to join their team in DHA Phase 2, Islamabad. The ideal candidate will be responsible for managing and optimizing digital advertising campaigns to generate high-quality leads for residential projects. This full-time role offers a market-competitive salary and requires a hands-on approach to campaign management, budget optimization, and performance analysis.

Key Responsibilities

- Plan, execute, and optimize Meta and Google Ads campaigns to maximize reach and lead generation.
- Generate quality leads and inquiries specifically for real estate projects.
- Manage advertising budgets effectively while optimizing key performance indicators such as cost per lead (CPL), conversions, and return on ad spend (ROAS).
- Develop and implement digital campaigns for new projects, launches, and promotional activities.
- Monitor lead flow, conversion rates, and overall campaign performance to ensure targets are met.
- Manage the company’s online presence by fostering genuine customer engagement and encouraging reviews.
- Conduct competitor analysis to identify new marketing opportunities and stay ahead in the market.
- Prepare and present regular performance reports to management, highlighting campaign results and insights.

Required Qualifications

- Minimum of 5 years of experience in performance or digital marketing.
- Proven expertise in real estate marketing, with a strong track record of successful campaigns.
- Proficiency in Meta Ads Manager and Google Ads platforms.
- Hands-on experience in lead generation and managing paid advertising campaigns.
- Knowledge of GA4, Meta Pixel, and conversion tracking tools.
- Strong analytical skills with the ability to optimize campaigns based on data.
- Self-motivated and results-driven, capable of working independently.
- Experience promoting residential projects or property developments is highly preferred.

Preferred Qualifications and Benefits

- Experience working in a dynamic real estate marketing environment.
- Competitive monthly salary ranging from Rs70,000 to Rs80,000.
- Work location involves on-the-road activities, requiring flexibility and mobility.

This role offers an excellent opportunity for a seasoned performance marketer to contribute to the growth of residential real estate projects through strategic digital marketing efforts. Candidates with a passion for data-driven marketing and real estate will find this position rewarding and challenging.