Performance Marketer - my digital people

Our client, My Digital People, is seeking a results-oriented Performance Marketer based in Lahore with strong expertise in managing Meta advertising campaigns on Facebook and Instagram. The ideal candidate will have hands-on experience targeting UK and US markets, focusing on sales and conversion campaigns. This role demands proficiency in conversion tracking, campaign optimization, creative testing, and working within Meta’s AI-driven advertising ecosystem, including Andromeda. Familiarity with AI-powered advertising tools and automation will be considered a significant advantage.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms.
- Manage campaigns specifically targeting audiences in the UK and US markets.
- Develop and optimize sales and conversion-focused campaigns aimed at driving revenue, purchases, cost per acquisition (CPA), and return on ad spend (ROAS).
- Conduct thorough testing at the audience, creative, placement, and campaign levels to identify the most effective strategies.
- Monitor and optimize key performance indicators such as ROAS, CPA, customer acquisition cost (CAC), click-through rate (CTR), cost per click (CPC), cost per thousand impressions (CPM), conversion rate, and overall revenue.
- Create and implement strategies for scaling campaigns while maintaining profitability.
- Analyze campaign performance data to identify opportunities for improvement and growth.
- Collaborate closely with creative teams to develop compelling ad concepts, hooks, angles, user-generated content (UGC), and creative variations.
- Implement strategies aligned with Meta’s evolving AI-driven delivery system and the Andromeda ecosystem.
- Ensure accurate setup and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events for precise tracking.
- Troubleshoot any discrepancies between Meta Ads data and website or backend analytics.
- Monitor attribution and funnel performance from initial ad click through to final purchase.
- Prepare regular campaign performance reports along with actionable recommendations for stakeholders.
- Stay current with updates to the Meta Ads platform, AI advancements, new campaign features, and industry best practices.

Required Qualifications

- Minimum of 4 years of hands-on experience managing Meta Ads campaigns, preferably at a mid-level position.
- Strong practical experience running advertising campaigns targeting UK and US audiences.
- Proven track record managing sales and conversion campaigns with measurable results.
- In-depth knowledge of Meta Pixel, Conversions API, Events Manager, and conversion tracking methodologies.
- Practical understanding of Meta’s Andromeda AI-driven ad delivery system.
- Experience with e-commerce and/or lead-generation campaigns is preferred.
- Solid grasp of campaign optimization techniques, scaling strategies, creative testing, and funnel analysis.
- Ability to analyze data effectively and make informed decisions based on performance metrics.
- Experience managing advertising budgets and meeting performance targets.
- Excellent communication and reporting skills.
- Ability to independently manage campaigns and take full ownership of results.

Preferred Qualifications and Benefits

While not explicitly listed, experience with AI-powered advertising tools and automation is a strong advantage for this role. The position requires working in person at the Lahore office, offering the opportunity to collaborate closely with creative and marketing teams in a dynamic environment.

This role is ideal for a motivated performance marketer who thrives in data-driven environments and is eager to leverage advanced Meta advertising technologies to drive business growth in competitive international markets.