Performance Marketer - SaaS

We are looking for a talented Performance Marketer with over two years of experience in managing paid campaigns for SaaS products. The ideal candidate will take ownership of planning, executing, and optimizing paid media campaigns designed to generate high-quality sign-ups, demos, and monthly recurring revenue (MRR). A strong passion for data, expertise in ad management platforms, and the ability to convert advertising budgets into measurable pipeline growth are critical for success in this role.

Key Responsibilities
Develop and manage paid campaign strategies, including setup and daily optimization across platforms such as LinkedIn, Google Search/Display, and Meta. You will be responsible for optimizing the entire user funnel—from ad click through sign-up/demo to trial-to-paid conversion—ensuring a seamless experience and maximizing conversion rates. Continuous A/B testing of ad creatives, copy, bidding strategies, and landing pages will be essential to improve campaign performance. Monitoring and analyzing key SaaS metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates using tools such as Google Analytics and HubSpot will be part of your daily routine. Efficient management and allocation of monthly advertising budgets to maximize ROI is expected. Collaboration with design and content teams to develop high-converting ad assets and landing pages aligned with campaign objectives will also be a key aspect of the role.

Required Qualifications
Candidates must have a minimum of 2 years of hands-on experience in performance marketing, specifically within B2B or B2C SaaS environments. Proven success in managing profitable campaigns on LinkedIn Ads and Google Ads platforms is required. A strong understanding of SaaS-specific metrics such as CAC, LTV, MRR, and churn is essential, along with familiarity with product-led growth (PLG) marketing funnels. Advanced analytical skills with expertise in Google Analytics, tracking pixels, tag management, and attribution modeling are necessary. Proficient copywriting skills are important to craft compelling, benefit-driven ad copy that resonates with tech buyers. Experience with marketing and analytics tools such as HubSpot, Salesforce, Zapier, SEMrush, and Hotjar is highly desirable.

Preferred Qualifications and Benefits
Knowledge of AI automation in marketing will be considered a significant advantage. The salary for this position is negotiable and commensurate with experience and skill set, ranging from Rs 80,000 to Rs 150,000 per month. This is an in-person role, providing the opportunity to work closely with cross-functional teams in a collaborative environment.

If you are passionate about driving growth through data-driven paid campaigns and enjoy working in a fast-paced SaaS marketing environment, we encourage you to apply.