Performance Marketing Associate

We are seeking a motivated Performance Marketing Associate to join Gamivision and support paid user acquisition campaigns for our mobile games. This role is ideal for fresh graduates eager to learn and grow within the digital marketing space. You will start by assisting with campaign setup and monitoring, gradually gaining ownership of campaign optimization and strategy under the guidance of the Product Manager.

Key Responsibilities:
- Assist in launching and managing paid user acquisition campaigns on platforms such as Google Ads (App Campaigns) and Meta Ads.
- Monitor daily campaign metrics including installs, cost per install (CPI), click-through rate (CTR), and return on ad spend (ROAS), and prepare regular performance reports.
- Track installs and in-game events using Firebase and the Mobile Measurement Partner (MMP) dashboard, identifying any performance drops or anomalies.
- Collaborate with the design team to coordinate ad creatives, including videos, banners, and playable ads, while maintaining records of creative performance.
- Conduct basic A/B testing on creatives, store listing assets, and campaign settings to optimize results.
- Research competitor games, advertising creatives, and market trends to propose new campaign ideas and strategies.
- Utilize AI tools to enhance daily marketing tasks such as generating ad copy variations, creative concepts, market research, and summarizing performance reports.
- Maintain accurate campaign budgets, spending records, and ROI tracking sheets.
- Learn and progressively take responsibility for optimizing campaigns, including adjusting bids, budgets, geographic targeting, and audience segments.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Fresh graduates are encouraged to apply.
- Up to three months of experience or internship exposure in digital or performance marketing is preferred but not mandatory.
- Basic understanding of Google Ads and Meta Ads Manager; Google Ads certification is an advantage.
- Proficiency in Excel or Google Sheets, including formulas, pivot tables, and basic chart creation.
- Strong analytical skills with comfort in working with data and numbers.
- Genuine interest in mobile gaming and awareness of the mobile gaming market landscape.
- Good command of written and spoken English.
- Quick learner with attention to detail, capable of thriving in a fast-paced team environment.

Preferred Qualifications and Additional Benefits:
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar platforms, and experience integrating them into marketing workflows is a plus. This includes generating ad copy, creative ideas, competitor and keyword research, or automating reporting tasks.
- Candidates who have developed or utilized AI-driven marketing workflows—such as AI-generated ad creatives, automated campaign reporting, or prompt-based content pipelines—and can provide examples will be given special consideration.

This is a full-time, onsite position based in Johar Town, Lahore. The role offers an excellent opportunity to build foundational skills in performance marketing within the gaming industry, with hands-on learning and career growth potential.