Performance Marketing & Content Creation Executive

A private limited company headquartered near GPO Lahore is seeking a creative, results-oriented, and hands-on Performance Marketing & Content Creation Executive. This role involves managing digital marketing efforts across various projects, businesses, and brands. The ideal candidate will be responsible for running performance marketing campaigns and independently producing engaging social media content, including reels and promotional videos, to drive brand awareness and sales.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns on Facebook and Instagram to generate leads and sales.
- Develop and implement comprehensive digital marketing strategies for multiple projects and brands.
- Shoot, edit, and produce engaging reels, short-form videos, and promotional content.
- Create social media posts, ad creatives, product videos, and other marketing materials.
- Manage social media content calendars and coordinate the timely publishing of content.
- Analyze campaign performance metrics such as audience engagement, conversions, and return on ad spend (ROAS).
- Test various ad creatives, target audiences, and marketing strategies to improve campaign effectiveness.
- Monitor industry trends and propose innovative ideas to enhance brand visibility, customer engagement, and sales.
- Prepare regular performance reports and provide actionable recommendations for improvement.

Required Qualifications

- Proven experience in performance marketing with a strong focus on Meta Ads management.
- Practical skills in video shooting, reels creation, and video editing.
- Proficiency in design and editing tools such as Canva and video editing software like CapCut or similar.
- Solid understanding of digital advertising metrics, audience targeting, retargeting, and conversion tracking.
- Creative mindset with a strong emphasis on achieving measurable business outcomes.
- Ability to independently manage multiple projects, brands, and deadlines.
- A portfolio showcasing previous campaigns, reels, and creative work is highly preferred.

Preferred Qualifications and Benefits

The company offers a competitive salary based on skills and experience, starting from Rs50,000 per month. The position requires in-person work at the company’s head office near GPO Lahore. This role is ideal for a motivated individual who thrives in a dynamic environment and is passionate about driving digital marketing success through creativity and data-driven strategies.