Performance Marketing & E-Commerce Specialist

We are seeking a results-oriented Performance Marketing and E-Commerce Specialist to manage and expand our online sales channels for laptops, desktops, computer accessories, networking equipment, and other IT products. The successful candidate will be responsible for planning and executing digital advertising campaigns, optimizing e-commerce operations, managing product listings, enhancing conversion rates, and driving profitable online revenue. This role demands a strong grasp of performance marketing, e-commerce management, customer acquisition strategies, and data-driven decision-making.

Key Responsibilities

Performance Marketing & Paid Advertising:
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other digital platforms in collaboration with the content manager. Manage Google Search, Shopping, Performance Max, remarketing, and lead-generation campaigns. Develop strategies to boost website traffic, online sales, qualified leads, and return on ad spend (ROAS). Conduct keyword research, audience targeting, competitor analysis, and campaign testing. Monitor budgets, cost per acquisition (CPA), conversion rates, and campaign profitability. Create and test ad creatives, promotional offers, product campaigns, and landing pages. Implement retargeting strategies to recover abandoned carts and re-engage customers.

E-Commerce Management:
Oversee daily operations of the company’s e-commerce website and online marketplaces, coordinating with logistics and payment partners to ensure smooth order processing and delivery. Prepare daily and monthly sales reports for the Marketing Consultant. Upload, update, and optimize product listings for laptops, desktops, processors, RAM, SSDs, GPUs, monitors, printers, and IT accessories. Ensure accuracy in product titles, descriptions, specifications, pricing, images, availability, and warranty details. Collaborate with inventory, sales, and procurement teams to maintain updated stock and pricing. Plan and execute online promotions, seasonal campaigns, discounts, and product launches. Enhance the customer shopping experience, website navigation, product discovery, and checkout process. Monitor orders, cancellations, returns, and customer inquiries.

Website Optimization & Conversion Rate Optimization (CRO):
Analyze website performance to identify opportunities for improving conversion rates. Optimize product, category, and landing pages as well as checkout journeys. Conduct A/B testing on ad creatives, landing pages, product messaging, and promotional offers. Address issues affecting website speed, mobile usability, customer experience, and abandoned carts. Collaborate with developers or technical teams to implement tracking and website improvements.

Analytics, Tracking & Reporting:
Set up and monitor Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking. Track KPIs such as revenue, ROAS, CPA, conversion rate, average order value, and customer acquisition cost. Prepare weekly and monthly performance reports with actionable insights. Analyze customer behavior, campaign attribution, sales trends, and product profitability. Use data to inform advertising budgets, product promotions, and marketing strategies.

SEO, Content & Digital Merchandising:
Implement on-page SEO for product and category pages. Conduct keyword research related to laptops, computer components, and IT equipment. Coordinate with content and design teams to produce product creatives, promotional banners, ad copy, and landing page content. Analyze competitor pricing, positioning, and promotional strategies. Support organic traffic growth through optimized product descriptions, category structures, and relevant content.

Sales Growth & Cross-Functional Coordination:
Collaborate with sales, inventory, procurement, customer support, and management teams to meet revenue targets. Identify high-demand and high-margin products for campaigns. Develop upselling and cross-selling strategies for accessories, warranties, peripherals, and complementary IT products. Monitor competitor offers and market trends to maintain competitive pricing. Recommend initiatives to improve customer retention, repeat purchases, and overall digital sales performance.

Required Qualifications
Bachelor’s degree in Marketing, Business Administration, E-Commerce, or related field, or equivalent practical experience. 2–4 years of hands-on experience in social media, performance marketing, e-commerce, and digital sales. Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and conversion tracking. Experience managing e-commerce websites and product catalogs, with expertise in Shopify and WordPress. Strong understanding of ROAS, CPA, CTR, CPC, conversion rates, customer acquisition cost, and sales attribution. Excellent analytical, problem-solving, communication, and reporting skills. Proficient in Excel or Google Sheets. Ability to manage multiple campaigns, budgets, deadlines, and priorities. Experience with Google Merchant Center and product feed optimization. Knowledge of SEO, remarketing, email marketing, and CRM tools. Familiarity with local online marketplaces such as Daraz and payment, delivery, and cash-on-delivery workflows. Solid understanding of laptop specifications, brands, product generations, warranties, and IT hardware categories.

Key Performance Indicators (KPIs)
Performance will be measured by online revenue growth and sales target achievement (website sales and social media lead generation), ROAS and advertising profitability, CPA and customer acquisition cost, website conversion rate and average order value, growth in paid and organic website traffic, product listing accuracy and catalog completeness, improvements in cart abandonment and checkout conversion, low bounce rate, and efficiency in campaign execution, reporting accuracy, and budget management.