Performance Marketing Executive – Meta & Google Ads

Berg Media Digital is seeking a results-oriented Performance Marketing Executive with hands-on experience managing paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate understands that performance marketing goes beyond simply running ads; it involves generating qualified leads, improving conversion rates, reducing acquisition costs, and continuously identifying opportunities to scale campaigns profitably. This role offers the chance to work across various client businesses and industries, serving both local and international markets.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns.
- Manage Google Search, Display, Performance Max, and remarketing campaigns.
- Build campaigns focused on lead generation, conversions, sales, and business growth.
- Conduct audience, competitor, keyword, and market research.
- Create and test different campaign structures, audiences, creatives, and ad copy.
- Set up and manage retargeting and remarketing campaigns.
- Continuously run A/B tests on creatives, copy, landing pages, audiences, and offers.
- Monitor and improve key performance metrics such as CPL, CPA, CPC, CTR, conversion rate, ROAS, and overall campaign performance.
- Identify underperforming campaigns and implement corrective actions.
- Scale successful campaigns while maintaining performance standards.
- Collaborate with designers and content teams to develop high-performing ad creatives.
- Recommend improvements to landing pages and conversion funnels.
- Track leads and conversions accurately.
- Prepare clear weekly and monthly performance reports.
- Develop strategies to enhance clients' overall digital growth and customer acquisition.

Required Qualifications

- Proven hands-on experience running Meta and Google Ads campaigns.
- Strong understanding of paid lead generation strategies.
- Ability to independently manage multiple campaigns and accounts.
- Solid knowledge of marketing funnels and customer journeys.
- Strong analytical and problem-solving skills with the ability to interpret campaign data and make informed decisions.
- Experience in reducing CPL/CPA and improving ROAS.
- Good understanding of landing page conversion optimization.
- Up-to-date knowledge of digital advertising trends and platform changes.
- Practical knowledge of Meta Ads Manager, Google Ads, Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, Meta Conversion API basics, UTM tracking, Google Search Console basics, and reporting tools such as Looker Studio.

Preferred Qualifications and Benefits

Experience working within a digital marketing agency or managing campaigns for multiple businesses is highly preferred. Candidates with a background in generating leads for industries such as automotive, SaaS, e-commerce, professional services, healthcare, property, or other service-based sectors will have an advantage.

This position is not suitable for those who have only boosted Facebook or Instagram posts. The role requires a deep understanding of campaign strategy, Ads Manager, Google Ads, tracking, optimization, lead quality, conversion funnels, and performance scaling. During the interview process, candidates may be asked to discuss previous campaigns they have managed, including objectives, budgets, CPL/CPA, ROAS, optimization strategies, and results.

By joining Berg Media Digital, you will have the opportunity to work on diverse local and international projects, experiment with various growth strategies, and take ownership of real performance marketing campaigns. Strong performers can expect opportunities for salary growth and increased responsibility.

Salary for this role ranges from Rs50,000 to Rs80,000 per month. The position requires in-person attendance.

Candidates are encouraged to apply with an updated CV and include any previous campaign results, case studies, or portfolio screenshots to support their application.