Performance Marketing Executive

SIAR Digital is seeking a results-oriented Performance Marketing Executive to join their team in Karachi. The ideal candidate will have strong expertise in paid media, campaign strategy, data-driven optimization, ROAS, budget management, and client or stakeholder communication. This role demands a strategic thinker with analytical skills and execution ownership to manage multiple brands, optimize budgets, and drive revenue growth through effective digital marketing campaigns. The position focuses on achieving business objectives by aligning campaigns with broader goals, ensuring process discipline, and delivering accurate reporting.

Key Responsibilities
- Develop and implement funnel-based campaign strategies across various digital platforms, ensuring alignment with business goals and seasonal opportunities.
- Review and evaluate media plans, including budget allocation, funnel distribution, and audience segmentation, to maximize campaign effectiveness.
- Analyze and optimize creative assets by suggesting variations in hooks, formats, and messaging to suit different funnel stages and campaign objectives.
- Monitor daily campaign performance, manage budgets efficiently, and oversee social media and website alignment to support campaign goals and enhance user experience.
- Prepare and review performance reports, including daily summaries, weekly insights, and monthly decks, highlighting key wins, losses, optimizations, and learnings.
- Conduct in-depth data analysis to identify trends, growth opportunities, and recommend actionable improvements.
- Manage client relationships independently, coordinate with internal teams, and communicate insights clearly to stakeholders.
- Identify scaling opportunities, develop testing frameworks, and support the onboarding of new clients.
- Resolve team-level challenges and cross-functional coordination issues to ensure smooth campaign delivery and address technical or performance-related problems within Ads Manager.
- Maintain strict process discipline by adhering to approved campaign structures, naming conventions, tracking protocols, timely launches, and accurate reporting.
- Conduct regular quality assurance on campaigns, audiences, budgets, creatives, and tracking setups while documenting optimizations and their impacts.
- Follow internal review and approval processes, coordinate asset availability, and ensure all reporting tools are audit-ready.
- Contribute to continuous improvement of internal workflows, reporting structures, and standard operating procedures.
- Perform any additional tasks assigned by management.

Required Qualifications
- Proven experience in performance marketing with a strong focus on paid media and campaign strategy.
- Proficiency in data analysis, reporting, and financial awareness related to marketing campaigns.
- Ability to manage multiple brands and campaigns independently while maintaining high execution discipline.
- Strong client and stakeholder management skills with clear communication capabilities.
- Demonstrated problem-solving abilities and experience in cross-functional coordination.
- Familiarity with campaign structures, naming conventions, tracking protocols, and quality assurance processes.
- Commitment to accountability, integrity, attention to detail, reliability, and proactive learning.

Preferred Qualifications and Benefits
- Experience in leadership or team management roles is advantageous, including skills in delegation, coaching, motivation, and performance management.
- Working knowledge of social media and website performance optimization to support campaign objectives.
- Opportunity to contribute to business growth by driving revenue, customer acquisition, and improving return on ad spend (ROAS).
- Job location is in DHA Phase 1, Karachi, with working hours from 9:30 am to 6:00 pm, Monday to Friday, including alternative Saturdays.
- The role offers a dynamic environment to develop strategic marketing skills and collaborate with diverse teams to achieve measurable business outcomes.

This position demands punctuality, with minimal unplanned absences and adherence to deadlines to ensure smooth execution of campaigns and deliverables. Candidates are expected to maintain high standards of campaign quality, budget efficiency, and stakeholder satisfaction while driving continuous improvement across all marketing initiatives.