Performance Marketing Executive

Mirchawala's Hub of Accountancy

Karachi , Pakistan

Apply Now

Posted Yesterday 5 views Report Job

We are seeking an Intermediate Performance Marketing Executive with 2 to 3 years of experience to join our dynamic team. In this role, you will be responsible for managing and optimizing digital advertising campaigns across multiple platforms to drive measurable business growth. You will work closely with various teams to plan, execute, and analyze paid campaigns, ensuring high performance and efficient budget utilization. This is an on-site position based in Karachi (Bahadurabad), operating Monday through Saturday during the morning shift.

Key Responsibilities
- Plan, launch, optimize, and scale paid campaigns across platforms including Meta (Facebook & Instagram), Google (Search, Display, Performance Max, YouTube), LinkedIn, and Reddit.
- Monitor campaign performance by tracking key metrics such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Click-Through Rate (CTR), Cost Per Click (CPC), and Cost Per Mille (CPM).
- Set up and manage conversion tracking, remarketing strategies, audience targeting, and analytics using tools like Meta Pixel, Google Tag Manager (GTM), and Google Analytics 4 (GA4).
- Prepare detailed campaign performance reports and deliver actionable insights through platforms such as Looker Studio and Microsoft Excel to inform strategic decisions.

Required Qualifications
- 1 to 2 years of hands-on experience in performance marketing or paid advertising, with a solid understanding of digital marketing fundamentals.
- Proven expertise in managing Meta Ads (Facebook and Instagram) and Google Ads campaigns, including Search, Display, Performance Max, and YouTube advertising.
- Basic to intermediate experience with LinkedIn Ads and Reddit Ads platforms.
- Practical knowledge of setting up and managing Meta Pixel, GTM, GA4, conversion tracking, remarketing, and audience creation.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Excellent communication and problem-solving abilities to collaborate effectively with team members and stakeholders.

Preferred Qualifications and Benefits
- Experience working in a fast-paced, results-driven environment is advantageous.
- Ability to multitask and manage several campaigns simultaneously while maintaining attention to detail.
- Opportunity to work on diverse platforms and develop expertise across emerging digital advertising channels.
- Competitive salary package commensurate with experience.
- On-site work environment fostering collaboration and professional growth.

This role offers a great opportunity for a motivated performance marketing professional to enhance their skills and contribute to impactful digital campaigns. If you meet the qualifications and are eager to join a growing team, we encourage you to apply.