Aodour Private Limited is looking for a motivated Performance Marketing Executive with hands-on experience in managing Meta and Google Ads campaigns. The ideal candidate will have a strong grasp of eCommerce marketing strategies and be skilled in driving campaign success through data-driven optimization. This role involves close collaboration with creative and website teams to enhance campaign outcomes. It presents a valuable opportunity to grow professionally within a fast-paced and expanding eCommerce company.
Key Responsibilities
- Manage and optimize advertising campaigns across Meta and Google Ads platforms to achieve business goals.
- Monitor and analyze key performance indicators such as ROAS, CPA, CPC, CTR, and conversion rates to continually improve campaign effectiveness.
- Perform audience segmentation, creative testing, placement adjustments, and budget allocation to maximize campaign results.
- Utilize tools like Google Analytics 4 (GA4), Meta Pixel, and internal reporting systems to track and evaluate campaign performance.
- Identify new growth opportunities through detailed analysis of campaign data and market trends.
- Work closely with creative and website teams to align marketing efforts and improve overall campaign performance.
Required Qualifications
- Minimum of 1 year of practical experience managing Meta and Google Ads campaigns.
- Solid understanding of eCommerce marketing principles and conversion funnel optimization.
- Strong analytical and problem-solving skills to interpret campaign data and make informed decisions.
- Proficiency in Excel or Google Sheets for data management, reporting, and analysis.
- Excellent communication and coordination skills to effectively collaborate with cross-functional teams.
- Ability to manage multiple priorities and thrive in a fast-paced work environment.
Preferred Qualifications and Benefits
- Experience using Meta Ads Manager and Google Ads platforms extensively.
- Familiarity with Google Analytics 4 (GA4) and Meta Pixel for accurate tracking and performance measurement.
- Basic knowledge of the Shopify platform is advantageous.
- Strong skills in performance marketing analytics and reporting tools.
- Competitive monthly salary ranging from Rs 60,000 to Rs 80,000.
- This is an in-person role, offering a dynamic and engaging work environment at the company’s office.
This position is ideal for candidates passionate about performance marketing and eager to advance their career within a vibrant eCommerce setting. Joining Aodour Private Limited means contributing to a fast-growing company while sharpening your skills in a collaborative and supportive atmosphere.