Performance Marketing Executive

We are seeking a motivated and analytical Performance Marketing Executive to join our team in Gulberg 3, Lahore. This full-time, on-site role focuses on driving growth for our mobile games portfolio through effective management and optimization of paid user acquisition campaigns. The ideal candidate will leverage data-driven insights to enhance campaign performance, improve acquisition efficiency, and maximize overall return on investment across multiple advertising platforms.

Key Responsibilities

- Manage and optimize daily User Acquisition (UA) campaigns on platforms such as Google Ads, Mintegral, AppLovin, and other paid channels.
- Monitor and analyze key performance indicators including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to assess campaign effectiveness.
- Oversee campaign setup, budget allocation, bid management, targeting, and continuous optimization efforts.
- Identify opportunities to improve user acquisition efficiency, scalability, and ROI through detailed campaign analysis.
- Track ad creative performance to pinpoint winning, underperforming, and high-potential creatives.
- Collaborate closely with the Creative Team to communicate creative requirements based on campaign results and user insights.
- Plan and execute A/B tests across creatives, campaigns, audiences, and other variables to refine strategies.
- Analyze test outcomes and apply learnings to enhance campaign performance.
- Conduct competitor, market, and ad creative research to stay ahead of emerging trends and uncover new acquisition opportunities.
- Prepare and maintain regular campaign performance reports and dashboards, delivering actionable insights and recommendations.
- Work collaboratively with Marketing, Creative, Product, and Game teams to align UA strategies with overall game growth objectives.
- Stay informed about the latest mobile advertising trends, ad networks, campaign strategies, and industry best practices.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a similar role, preferably within mobile apps or gaming.
- Proven hands-on experience managing and optimizing paid user acquisition campaigns.
- Strong knowledge of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or comparable networks.
- Deep understanding of performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and other UA-related KPIs.
- Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.
- Proficiency in A/B testing and creative performance evaluation.
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
- Competent in Excel or Google Sheets for campaign reporting and data management.
- Strong attention to detail and ability to manage multiple campaigns and priorities simultaneously.
- Effective communication skills and ability to collaborate across cross-functional teams.

Preferred Qualifications and Additional Information

- Experience or a strong interest in mobile games and the gaming industry is highly desirable.

This role offers the opportunity to work in a dynamic environment focused on innovation and growth within the mobile gaming sector. If you are passionate about performance marketing and eager to contribute to a fast-paced team, this position is an excellent fit.