Performance Marketing Executive

TLC is expanding its presence in the USA and branching out into new marketing channels including TikTok, Snapchat, and email marketing. We are seeking a proactive e-commerce operator to manage our US online store and oversee these marketing efforts from start to finish. This role involves handling everything from campaign execution and customer engagement to performance reporting. The successful candidate will work closely with the Head of E-Commerce and play a key role in driving growth across multiple platforms.

Key Responsibilities
- Manage the day-to-day operations of the TLC USA Shopify store, including product listings, collections, pricing strategies, discounts, Shopify Markets settings, US shipping configurations, and overall site quality assurance.
- Launch, monitor, and optimize advertising campaigns on Meta, Google (Shopping and Performance Max), and TikTok to maximize return on ad spend.
- Set up and manage TikTok and Snapchat advertising for Pakistan (PK) and UAE markets, including pixel implementation, catalog management, campaign creation, and creative testing.
- Develop, schedule, and send email marketing campaigns and automated flows using Brevo, covering welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back campaigns for PK, UAE, and US audiences.
- Oversee Google Merchant Center feeds, troubleshoot disapprovals, and ensure product data accuracy.
- Coordinate with the operations team to manage US order fulfillment, returns, and customer service inquiries efficiently.
- Collaborate with the design team by providing briefs for ad creatives and email templates to ensure brand consistency and effectiveness.
- Prepare and deliver weekly performance reports detailing spend, ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion Rate), email revenue, and top-performing products.

Required Qualifications
- A minimum of 2 to 3 years of hands-on experience in e-commerce or performance marketing, with direct responsibility for managing ad accounts.
- Demonstrated expertise with Meta Ads and essential experience running TikTok Ads campaigns.
- Proven ability to build and manage email marketing flows using platforms such as Klaviyo, Brevo, or Mailchimp.
- Strong proficiency in Shopify administration and store management.
- Comfortable working with Google Analytics 4 (GA4) and interpreting key performance metrics including ROAS, CPA, CTR (Click-Through Rate), and CVR.
- Excellent written communication skills in English, with the ability to craft US-facing copy.
- Flexibility to work some evening hours to accommodate US time zones.

Preferred Qualifications and Additional Benefits
- Experience working with US-based or international e-commerce stores is highly desirable.
- Familiarity with Snapchat Ads, Google Ads Performance Max campaigns, and Google Merchant Center management.
- Background in fashion, home goods, or textile brands is a plus.
- Experience leveraging AI tools for copywriting, creative development, or data analysis is advantageous.

This position is based at the Nishat Chunian Limited Head Office. Interested candidates are encouraged to apply before the closing date of October 19, 2026.