Performance Marketing Intern

Usermaven is an AI-powered marketing attribution platform designed to help marketing teams identify which activities drive pipeline and revenue. Tailored for B2B SaaS companies, agencies, and ecommerce brands, the platform integrates marketing attribution, website and product analytics, CRM data, and customer journey insights into a single, unified view. This comprehensive perspective provides teams with a reliable source of truth for measuring and comparing marketing performance. By offering full visibility into every customer touchpoint, Usermaven empowers marketers to optimize campaigns, demonstrate ROI, forecast growth, and scale effective strategies.

The Performance Marketing Intern role is a full-time, on-site position based in Usermaven’s Islamabad office. This internship offers hands-on experience in a fast-paced, data-driven environment, supporting the planning, execution, and monitoring of digital performance campaigns across channels such as paid search, paid social, and display advertising. The intern will assist in collecting and analyzing campaign data, tracking key performance metrics, and preparing regular reports to inform optimization decisions. Daily activities include collaborating with the marketing team, contributing to A/B testing initiatives, supporting budget and bid adjustments, and ensuring accurate tracking within analytics and attribution tools.

Key Responsibilities
- Assist in planning, executing, and monitoring digital marketing campaigns across multiple channels including paid search, paid social, and display.
- Collect, analyze, and interpret campaign performance data to identify trends and opportunities for optimization.
- Prepare regular performance reports to support data-driven decision-making.
- Collaborate closely with marketing team members to contribute to A/B tests and experimentation on ad creatives and audience segments.
- Support budget management and bid adjustments to maximize campaign effectiveness.
- Ensure accurate tracking and attribution of marketing activities using analytics tools.
- Manage multiple tasks efficiently while adapting to a dynamic work environment.

Required Qualifications
- Strong analytical skills with the ability to interpret performance metrics and identify actionable insights.
- Clear and effective communication skills for collaborating with team members and presenting findings.
- Understanding of performance management principles, including monitoring KPIs and supporting campaign optimization efforts.
- Familiarity with performance testing methodologies such as A/B testing and experimentation on ads and audiences.
- Basic knowledge of digital marketing channels, including Google Ads, Meta Ads, and LinkedIn Ads.
- Experience or comfort working with spreadsheets or business intelligence tools to organize and visualize data.
- Ability to work full-time on-site in Islamabad and manage multiple responsibilities in a fast-paced environment.
- Current enrollment in or recent completion of a degree in Marketing, Business, Data Analytics, or a related field is preferred.

Preferred Qualifications and Benefits
- Exposure to web analytics and attribution tools is advantageous.
- Opportunity to gain practical experience in performance marketing within an innovative, data-driven company.
- Work alongside a collaborative marketing team focused on delivering measurable results.
- Develop skills in campaign optimization, data analysis, and digital marketing strategy execution.

This internship is ideal for individuals eager to build a career in digital marketing and analytics, offering a unique chance to contribute to a cutting-edge platform that supports smarter marketing decisions.