Performance Marketing Lead & Executive

We are seeking a results-driven Performance Marketing Lead & Executive to join our Outsourcing Unit based in Karachi, Pakistan. This on-site position at NASTP requires managing and optimizing digital marketing campaigns during the 7:00 PM to 4:00 AM shift. The ideal candidate will possess strong expertise in paid advertising, campaign optimization, audience targeting, and data-driven decision-making to generate qualified leads and support overall business growth.

Key Responsibilities

Performance Marketing & Campaign Management: Plan, launch, and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. Develop strategies that align with business objectives, target audiences, and lead generation goals. Continuously analyze and refine target audiences based on industry trends, demographics, and campaign performance.

Lead Generation & Customer Acquisition: Design and implement digital campaigns focused on generating high-quality leads for the company’s services. Optimize landing pages, forms, advertisements, and calls to action to improve lead conversion rates and maximize campaign effectiveness.

Campaign Optimization & Performance Analysis: Monitor key performance indicators including cost per lead, conversion rate, click-through rate, customer acquisition cost, and return on ad spend. Conduct A/B testing on ad creatives, copy, audience segments, and campaign settings to identify the most effective approaches and improve overall campaign results.

Digital Advertising & Creative Coordination: Create and review advertising copy, headlines, and calls to action that support campaign objectives. Collaborate closely with design and content teams to produce compelling advertising creatives and marketing assets that resonate with target audiences.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
- 3 to 5 years of experience in performance marketing, digital marketing, or online lead generation.
- Hands-on experience managing websites, digital campaigns, and online enquiry generation.
- Proficiency with Google Ads, Meta Ads, Google Analytics, SEO, and campaign tracking tools.
- Experience in developing digital marketing content and coordinating with design teams.
- Strong analytical skills, excellent communication abilities, and effective project management capabilities.

Preferred Qualifications and Benefits

- Familiarity with the US market and customer targeting is an advantage.
- Opportunity to directly impact business growth through data-driven marketing strategies.
- Exposure to managing digital campaigns targeting international audiences and business markets.
- Competitive monthly salary ranging from Rs150,000 to Rs250,000.
- On-site work location in Karachi, fostering a collaborative environment within the Outsourcing Unit.

This role presents a unique opportunity to lead performance marketing initiatives that significantly contribute to the company’s growth and success in international markets. Motivated marketing professionals looking to apply their skills in a dynamic and challenging environment will find this position highly rewarding.