Performance Marketing Lead

We are seeking a full-time Performance Marketing Lead to join our team on-site at Small Sundar Industrial Estate, Lahore. The ideal candidate will have proven hands-on experience managing paid advertising campaigns for e-commerce brands and the ability to lead a small marketing team. This role involves not only managing ads but also driving overall marketing growth by improving creatives, content, and landing pages. The candidate will be responsible for optimizing the entire sales funnel, from ad impressions to purchase, ensuring data-driven decision-making based on real sales metrics.

Key Responsibilities:
- Manage and monitor daily paid advertising campaigns for our e-commerce brands, starting with Meta Ads and expanding to Google Ads and TikTok Ads.
- Drive full-scale marketing growth beyond paid ads by enhancing creatives, content, and landing pages.
- Analyze the entire customer journey from ad engagement to checkout and purchase, maintaining reliable tracking to inform strategic decisions.
- Plan and execute tests on creatives, target audiences, budgets, and campaign structures, scaling successful initiatives.
- Lead and mentor a small marketing team, including briefing designers and content creators to align with campaign goals.
- Prepare clear and actionable weekly and monthly performance reports with recommendations for next steps.

Required Qualifications:
- Demonstrated hands-on experience managing Meta Ads for e-commerce or direct-to-consumer (D2C) brands. Experience with Google Ads and TikTok Ads is advantageous.
- Ability to present concrete results from campaigns personally managed, including spend, return on ad spend (ROAS), and rationale behind optimizations.
- Strong understanding of tracking and measurement tools such as Meta Pixel, Conversions API, and Google Analytics, with the capability to identify and resolve tracking issues independently.
- Experience leading a small team or managing external resources such as designers and freelancers.
- Keen eye for creative elements that drive conversions and the ability to effectively brief creative teams.
- Self-motivated with the ability to work independently, providing strategic advice as well as execution.
- Excellent communication skills to clearly convey ideas and collaborate with team members.

Preferred Qualifications and Benefits:
- Experience with multiple advertising platforms beyond Meta Ads, including Google Ads and TikTok Ads, is a plus.
- Opportunity to lead and grow a marketing team within a dynamic e-commerce environment.
- Competitive monthly salary ranging from Rs. 100,000 to Rs. 150,000.
- Work location is on-site, providing direct collaboration with the team and hands-on involvement in daily operations.

This role requires a proactive marketing professional who can combine strategic thinking with practical execution to enhance brand growth. Candidates should be prepared to discuss their current and expected salary, as well as provide a portfolio showcasing their previous work and results.