Performance Marketing Lead

LAAM, Pakistan’s leading fashion e-commerce marketplace, is seeking a data-driven Performance Marketing Lead to join our dynamic team. This role is pivotal in scaling our paid marketing efforts across platforms such as Meta, Google, TikTok, and others. The ideal candidate will focus on acquiring high-intent customers while minimizing customer acquisition costs (CAC) and continuously optimizing campaigns to maximize return on investment (ROI). You will work closely with creative and analytics teams to develop compelling ad assets and leverage data insights to enhance campaign performance.

Key Responsibilities:
- Own and manage full-funnel paid media campaigns across Google, Meta, TikTok, and other platforms.
- Plan, launch, monitor, and scale acquisition and conversion-focused campaigns.
- Conduct A/B testing on creatives, copy, audience segments, and bidding strategies to optimize performance.
- Collaborate with creative and analytics teams to produce high click-through rate (CTR) advertisements.
- Track, analyze, and report key performance metrics including CAC, return on ad spend (ROAS), CTR, and conversion rate (CVR).
- Maintain campaign hygiene by managing budgets, targeting, naming conventions, and attribution models.
- Perform deep data analysis to generate actionable insights for continuous improvement.
- Stay updated with the latest trends, tools, and algorithm changes to keep LAAM’s marketing efforts competitive and innovative.

Required Qualifications:
- 3 to 5 years of hands-on experience managing paid campaigns at scale.
- Strong expertise in Meta Ads Manager and Google Ads platforms, including Search, Display, and Performance Max campaigns.
- Proven ability to drive CAC efficiency and improve overall campaign performance.
- A data-obsessed mindset with a passion for analyzing numbers and deriving insights.
- Familiarity with analytics and attribution tools such as Google Analytics 4 (GA4), Looker Studio, or similar platforms.
- Self-starter who thrives in a fast-paced environment and adapts quickly to change.

Preferred Qualifications and Benefits:
- Experience in fashion or e-commerce marketing is highly desirable.
- Competitive salary with annual performance appraisals.
- Comprehensive health insurance coverage.
- Opportunity to work with a motivated team united by a shared mission.
- Unique chance to contribute to the growth and expansion of LAAM’s business across Pakistan and internationally.
- A culture focused on employee happiness, professional growth, and innovation.

Join LAAM to be part of a forward-thinking company that is redefining the fashion e-commerce landscape through technology and creativity. This role offers an exciting opportunity to make a significant impact while advancing your career in performance marketing.