Performance Marketing Manager

Bridgegold, a specialist in residence, citizenship, and international real estate investment, is seeking an experienced Performance Marketing Manager to join our team on a fully remote basis in Pakistan. This full-time independent contractor role offers a monthly compensation of PKR 175,000. The ideal candidate will have a minimum of five years of hands-on experience in performance marketing, capable of building and managing campaigns, maintaining landing pages, ensuring accurate tracking, and resolving practical implementation challenges. You will collaborate closely with management, our CRM and automation specialist, SEO expert, and external creative suppliers to drive effective marketing initiatives.

Key Responsibilities

Meta and Google Advertising:
- Develop, launch, manage, and optimize campaigns across multiple countries and programs.
- Implement approved budgets, targeting strategies, keywords, placements, and creative tests.
- Identify and resolve policy, delivery, and configuration issues promptly.
- Conduct research on search demand, audience segments, and competitor activities.
- Report on expenditure, lead quality, and campaign results, providing clear recommendations for management review.

Landing Pages and Website Management:
- Create, publish, and maintain landing pages using existing website tools.
- Update program pages, property listings, images, FAQs, and other website content regularly.
- Ensure mobile responsiveness, fast loading times, intuitive navigation, multilingual support, functional forms, and WhatsApp integration.
- Coordinate reviews of translated content and implement agreed-upon corrections.

Tracking and Integrations:
- Set up and troubleshoot GA4, Google Tag Manager, Meta Pixel, Google Ads conversions, and campaign attribution.
- Test the entire user journey from advertisement click to enquiry submission.
- Collaborate with the CRM and automation specialist to ensure accurate lead capture in HubSpot, including correct program and source attribution.
- Resolve issues such as missing events, broken connections, and duplicate conversion counts.

Creative and Content Coordination:
- Prepare advertising copy, static images, carousels, and detailed briefs for video production suppliers.
- Manage supplier relationships, monitor delivery timelines, and ensure quality standards.
- Publish approved organic content and integrate it with paid advertising campaigns where relevant.
- Maintain consistent branding and implement approved translations accurately.

Delivery and Reporting:
- Organize workload effectively, track dependencies, and meet deadlines consistently.
- Personally verify changes and correct errors before reporting task completion.
- Provide evidence of work through live URLs, screenshots, and platform results.
- Keep campaign settings, assets, and implementation documentation well-organized.

Required Qualifications

- Minimum of five years of directly relevant performance marketing experience.
- Strong hands-on expertise with Meta Ads and Google Ads platforms.
- Proven track record in lead generation for high-value purchases or investment decisions, preferably within real estate, investment migration, financial services, or related sectors.
- Practical knowledge of conversion tracking, attribution models, and CMS-based landing page management.
- Excellent written and spoken English communication skills.
- Ability to independently investigate problems, implement solutions, and deliver accurate results.

Preferred Qualifications and Additional Information

Candidates with experience working in international markets and managing multi-language campaigns will be highly regarded. The role requires a proactive, detail-oriented individual who can work independently while collaborating effectively with cross-functional teams.

Applicants are invited to submit their CV via LinkedIn message, including:
- Two relevant campaign examples detailing personal contributions, advertising spend, results, and lead quality.
- One example of a landing page or tracking issue they diagnosed and resolved.
- Availability and confirmation that the offered compensation is acceptable.

Redacted examples are acceptable if client confidentiality is a concern. Shortlisted candidates will be asked to complete a practical assessment as part of the selection process.