Performance Marketing Manager

We are seeking a detail-oriented and strategic Digital Media Buyer to join our team in Karachi. This role involves managing media campaigns across various platforms, including social media, search engines, websites, mobile apps, television, radio, magazines, and billboards. The ideal candidate will be responsible for planning, purchasing, and optimizing digital media placements to maximize return on investment and align with the company’s marketing objectives.

Key Responsibilities

Research: Analyze audience demographics, market trends, and competitor activities to identify opportunities for effective media placements.

Planning: Develop and implement comprehensive media plans that support the company’s goals and marketing strategies.

Buying: Negotiate with advertisers and media vendors to secure the best rates and purchase ad space across digital platforms.

Monitoring: Continuously track and analyze campaign performance metrics to ensure optimal results and maximum ROI.

Optimizing: Make data-driven adjustments to campaigns to improve overall effectiveness and efficiency.

Reporting: Prepare and deliver regular reports detailing campaign performance and insights to stakeholders.

Budgeting: Manage and maintain the budget allocated for media campaigns, ensuring cost-effectiveness.

Relationships: Build and maintain strong relationships with media sales companies and clients to facilitate smooth campaign execution.

Collaboration: Work closely with creative, production, and analytics teams to ensure cohesive campaign development and delivery.

Staying Current: Keep up to date with industry trends, emerging technologies, and best practices to maintain a competitive edge.

Required Qualifications

- Bachelor’s degree in Marketing, Advertising, Media Studies, Communications, or a related field.
- Minimum of 1 year of experience in performance marketing or a similar digital media buying role.
- In-depth knowledge of marketing strategies, digital advertising platforms, and media buying processes.
- Strong negotiation skills and the ability to manage multiple campaigns simultaneously.
- Excellent analytical skills to interpret campaign data and optimize performance.

Preferred Qualifications and Benefits

- Experience working with diverse media platforms including traditional and digital channels.
- Ability to work effectively in a fast-paced, collaborative environment.
- This is a full-time, in-person position based in Karachi.
- Competitive salary range of Rs60,000 to Rs90,000 per month.

If you are passionate about digital media and have a proven track record in media buying and campaign management, we encourage you to apply and contribute to our dynamic marketing team.