Performance Marketing Manager

Carpe Diem is a leading IT and software development company serving over 400 clients across the USA with a talented team of more than 600 professionals. We specialize in a wide range of technological and creative solutions, including marketing automation, media buying, and custom software development. Our company culture emphasizes continuous learning and professional growth, fostering a collaborative and dynamic work environment. We are currently seeking a Performance Marketing Manager with 4-5 years of experience to join our team. The successful candidate will focus on optimizing digital campaigns across multiple channels, managing both paid and organic strategies to drive customer acquisition and retention. This role requires strong data analysis skills, budget management expertise, and a proven track record in performance marketing.

Key Responsibilities:
- Create, manage, and optimize paid and organic campaigns across all digital channels.
- Oversee and optimize paid marketing activities on platforms including Facebook/Instagram, Google, YouTube, TikTok, Snapchat, Email, and others, ensuring strong Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA).
- Optimize sales funnels with a focus on acquiring new customers and improving retention rates.
- Drive performance through digital channels such as Shopify apps and marketing automation tools to ensure a seamless customer experience.
- Collaborate closely with the marketing team to ensure timely delivery and execution of campaigns.
- Develop and maintain daily, weekly, and monthly reporting structures to track campaign performance.
- Manage budgets effectively to meet key performance indicators (KPIs) while keeping Customer Acquisition Cost (CAC) at optimal levels.
- Utilize analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
- Identify and recommend new digital channels that have potential to increase user acquisition efficiently.
- Optimize bidding strategies at the keyword, placement, device, geographic, and demographic levels.
- Monitor and maintain important paid marketing metrics such as Quality Score and impression share.

Required Qualifications:
- Bachelor’s or Master’s degree in Business Administration or a related field.
- 4-5 years of experience in software development or project management.
- Proven experience in performance marketing with demonstrable results.
- Strong technical background with hands-on experience using analytical tools and advertising platforms such as Facebook Ads Manager and Google Ads Manager.
- Excellent client-facing and internal communication skills.
- Strong written and verbal communication abilities.

Preferred Qualifications and Benefits:
- Certification in Facebook Ads or Google Ads is highly desirable.
- Full-time position with remote work flexibility.
- Shift timings from 11:00 AM to 8:00 PM.
- Competitive salary aligned with market standards.
- Monthly performance incentives and quarterly bonuses.
- 100% remote work environment.
- Access to interest-free loans up to PKR 500,000.

This role offers an exciting opportunity to join a forward-thinking company where innovation and professional development are prioritized. If you are passionate about driving impactful digital marketing campaigns and thrive in a collaborative setting, Carpe Diem provides the ideal platform to advance your career.