Performance Marketing Manager

Located in Bahria Town, Lahore, this full-time, on-site position offers an exciting opportunity for an experienced Performance Marketing Manager to lead and optimize paid digital marketing campaigns. The role requires working Monday to Friday from 4:00 PM to 1:00 AM. The ideal candidate will have 4 to 5 years of hands-on experience in performance marketing, with a strong focus on campaign strategy, data analysis, and conversion optimization across various digital platforms.

Key Responsibilities
- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid campaigns on platforms including Meta Ads, Google Ads, LinkedIn Ads, and other relevant channels.
- Monitor and analyze campaign performance metrics such as budgets, conversions, ROAS, CPA, CPL, and other key indicators.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign strategies to maximize effectiveness.
- Prepare detailed performance reports with actionable insights to inform decision-making.
- Manage campaign budgets ensuring efficient allocation of marketing spend.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to identify new growth opportunities.
- Continuously explore and test new strategies, channels, and targeting methods to improve campaign outcomes.
- Stay current with the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications
- 4 to 5 years of proven experience in Performance Marketing or Digital Marketing roles.
- Strong practical experience managing campaigns on Meta Ads and Google Ads platforms.
- Demonstrated ability to manage paid campaigns that deliver measurable lead generation or revenue results.
- Deep understanding of key performance metrics including CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency in Google Analytics (including GA4), Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns simultaneously while meeting or exceeding performance targets.
- Strong communication skills and ability to collaborate effectively within cross-functional teams.

Compensation and Work Environment
The position offers a competitive monthly salary ranging from Rs. 100,000 to Rs. 200,000. This role requires working on-site, providing an opportunity to engage directly with various teams and contribute to the company’s growth in a dynamic environment.

This role is ideal for a results-driven marketing professional who thrives in a fast-paced setting and is passionate about leveraging data to drive impactful digital marketing campaigns.