Performance Marketing Manager

We are seeking a skilled Digital Marketing Specialist to develop and execute effective online advertising strategies for our diverse client base. The ideal candidate will have extensive experience managing campaigns across Meta (Facebook & Instagram) and Google platforms, with a strong focus on data-driven optimization and performance analysis. This role requires someone who can independently lead campaigns, collaborate with creative teams, and manage multiple client accounts efficiently.

Key Responsibilities

- Develop comprehensive digital marketing strategies tailored to client goals and target audiences.
- Create, launch, and manage Meta Ads campaigns on Facebook and Instagram, ensuring alignment with client objectives.
- Plan and execute Google Ads campaigns across Search, Display, YouTube, and Performance Max channels.
- Conduct thorough audience segmentation, keyword research, and competitor analysis to inform campaign direction.
- Design campaign structures and allocate budgets effectively to maximize return on investment.
- Write or supervise the creation of compelling ad copy and oversee creative strategy development.
- Implement and optimize tracking tools such as Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Conversion API to monitor campaign performance.
- Track and analyze key performance indicators (KPIs) including ROAS, CPA, CPC, CTR, and Conversion Rate to assess campaign success.
- Perform A/B testing on advertisements and landing pages to continuously improve engagement and conversion rates.
- Optimize campaigns based on data insights to enhance overall effectiveness and efficiency.
- Prepare detailed weekly and monthly performance reports for clients and internal stakeholders.
- Collaborate closely with designers, video editors, copywriters, and account managers to ensure cohesive campaign execution.
- Manage multiple client accounts simultaneously while maintaining high standards of quality and responsiveness.

Required Qualifications

- Minimum of 3 years of hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong expertise in Google Ads, including Search, Display, YouTube, and Performance Max campaigns.
- Proficient in Meta Ads Manager for Facebook and Instagram advertising.
- Solid understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and analytics.
- Experience setting up and optimizing Meta Pixel and Conversion API for accurate conversion tracking.
- Familiarity with Google Merchant Center, particularly for eCommerce-related campaigns.
- Proven experience managing campaigns targeting UK and US markets.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Strong communication skills to effectively collaborate with team members and clients.
- Ability to independently lead and manage digital marketing campaigns from start to finish.

Location

This position is based in Gulberg 3, Lahore.

If you are a results-oriented digital marketer with a passion for driving successful online campaigns and a strong technical background, we encourage you to apply. Join our team and contribute to delivering impactful marketing solutions that help our clients grow their businesses.