Performance Marketing Manager'''....

We are seeking a skilled and results-oriented Performance Marketing Manager to join our team in Bahria Town, Lahore. This full-time, on-site role operates Monday to Friday from 4:00 PM to 1:00 AM. The successful candidate will have 4 to 5 years of experience in performance marketing and will be responsible for leading and optimizing paid digital campaigns across multiple platforms. This position requires expertise in campaign strategy, data analysis, and conversion optimization to drive measurable business outcomes.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other relevant channels.
- Monitor key performance indicators including campaign budgets, conversions, ROAS, CPA, CPL, and other metrics to ensure campaign effectiveness.
- Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies to improve results.
- Analyze marketing data and generate regular performance reports with actionable insights for stakeholders.
- Manage campaign budgets efficiently to maximize return on investment.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to identify new growth opportunities.
- Continuously test and explore new strategies, channels, and targeting methods to optimize campaign performance.
- Stay current with the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in Performance Marketing or Digital Marketing roles.
- Strong hands-on experience managing campaigns on Meta Ads and Google Ads platforms.
- Demonstrated ability to manage paid campaigns that deliver measurable lead generation or revenue outcomes.
- In-depth understanding of key metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency in Google Analytics/GA4, Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns simultaneously while meeting performance targets.
- Strong communication skills and ability to work collaboratively within a team environment.

This role offers a competitive monthly salary ranging from PKR 100,000 to PKR 200,000, reflecting experience and expertise. If you are passionate about driving impactful digital marketing campaigns and thrive in a dynamic environment, this opportunity is an excellent fit.