Performance Marketing Manager (Meta Ads)

We are looking for a highly skilled and results-driven Performance Marketing Manager with 3 to 5 years of experience to join our team full-time in an in-office capacity. The role centers on launching, managing, and scaling Meta Ads campaigns across major international markets including the USA, UK, Canada, and Australia. The ideal candidate will demonstrate strong expertise in paid advertising, creative testing, campaign optimization, and data analysis, with a focus on profitable customer acquisition. You will take full ownership of campaign outcomes on platforms like Facebook and Instagram Ads, driving sustainable business growth through data-driven decisions. Compensation is competitive and aligned with experience and skills.

Key Responsibilities
- Plan, launch, and manage Meta Ads campaigns from inception to execution.
- Develop and implement strategies to acquire customers profitably across the USA, UK, Canada, and Australia.
- Conduct comprehensive research on target audiences, competitors, and market trends to guide campaign strategies.
- Test and optimize ad creatives, copy, audience segments, and landing pages to enhance campaign performance.
- Monitor and improve key performance metrics such as CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates.
- Set up and maintain tracking systems using Meta Pixel, Conversions API, and other analytics tools.
- Analyze campaign data to make informed, data-driven optimization decisions.
- Collaborate with designers and video editors to create compelling ad creatives.
- Manage advertising budgets responsibly and scale campaigns based on performance insights.
- Prepare regular performance reports detailing results, insights, and growth opportunities.

Required Qualifications
- 3 to 5 years of hands-on experience managing Meta Ads campaigns with a proven track record in performance marketing and customer acquisition.
- In-depth knowledge of campaign structures, bidding strategies, audience targeting, and conversion optimization techniques.
- Experience with creative testing and performance-driven advertising methodologies.
- Strong understanding of key marketing metrics including CAC, CPA, ROAS, LTV (Lifetime Value), and customer acquisition economics.
- Proficiency with Meta Pixel, Conversions API, GA4, and other conversion tracking tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Experience targeting international markets, specifically the USA, UK, Canada, and Australia.
- Ability to work independently, take ownership of projects, and deliver measurable results.

Performance Expectations
Success will be measured by your ability to acquire customers at sustainable costs, improve conversion rates and advertising efficiency, identify and scale winning creatives, maintain accurate tracking and reporting, and establish repeatable processes for profitable customer acquisition. Specific targets will be aligned with the business model, budget, and campaign data.

Who Should Apply?
Ideal candidates will have a deep understanding of performance marketing beyond basic ad launches. You should be analytical, proactive, creative, and comfortable making data-driven decisions. Candidates with experience limited to boosting posts or running simple engagement campaigns are not encouraged to apply.

Shortlisted candidates will be invited to complete a practical assessment to evaluate their campaign strategy, analytical skills, and approach to driving profitable growth.

Salary and Location
This is an in-office role offering a competitive salary range based on skills and experience, with monthly compensation between Rs51,000 and Rs180,000. Applicants should be ready to provide an updated CV, examples of Meta Ads campaigns managed, details of the highest monthly ad spend and results, a brief case study demonstrating campaign performance improvement, expected salary, and availability to join.