Performance Marketing Manager (Meta Ads)

We are seeking a results-oriented Performance Marketing Manager with 3 to 5 years of hands-on experience in managing Meta Ads campaigns on Facebook and Instagram. This full-time, in-office role focuses on launching, managing, and scaling paid advertising campaigns targeting markets in the USA, UK, Canada, and Australia. The ideal candidate will have a strong background in campaign optimization, creative testing, and data-driven decision-making to drive profitable customer acquisition and sustainable business growth. Competitive salary will be offered based on skills and experience.

Key Responsibilities
- Plan, launch, and manage Meta Ads campaigns from the ground up.
- Develop and implement strategies to acquire customers profitably across targeted international markets.
- Conduct thorough research on target audiences, competitors, and market trends to inform campaign direction.
- Test and optimize ad creatives, copy, audience segments, and landing pages to maximize performance.
- Monitor key performance metrics including CAC, CPA, ROAS, CTR, CPC, and conversion rates, and take action to improve them.
- Set up and maintain tracking systems using Meta Pixel, Conversions API, and other relevant analytics tools.
- Analyze campaign data regularly and make informed, data-driven optimization decisions.
- Collaborate closely with designers and video editors to create compelling, high-performing ad creatives.
- Manage advertising budgets responsibly, scaling campaigns based on performance insights.
- Prepare detailed reports highlighting campaign results, insights, and opportunities for growth.

Required Qualifications
- 3 to 5 years of direct experience managing Meta Ads campaigns with a proven track record in performance marketing and customer acquisition.
- Deep understanding of campaign structures, bidding strategies, audience targeting, and conversion optimization techniques.
- Proficiency in creative testing and performance-driven advertising approaches.
- Strong knowledge of key metrics such as CAC, CPA, ROAS, LTV, and the economics of customer acquisition.
- Experience with Meta Pixel, Conversions API, Google Analytics 4 (GA4), and other conversion tracking tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Experience targeting international markets, specifically the USA, UK, Canada, and Australia.
- Ability to work independently, take ownership of campaigns, and deliver measurable business results.

Performance Expectations
Success in this role will be measured by your ability to acquire customers at sustainable costs, improve conversion rates and advertising efficiency, identify and scale winning creatives, maintain accurate tracking, and build repeatable processes for profitable customer acquisition. Specific performance targets will be aligned with the company’s business model, budget, and initial campaign data.

Who Should Apply
This role is ideal for candidates who view performance marketing as more than just launching ads. You should be analytical, proactive, creative, and comfortable making strategic decisions based on data insights. Candidates with experience limited to boosting posts or running basic engagement campaigns are not encouraged to apply.

Shortlisted applicants will be invited to complete a practical assessment designed to evaluate campaign strategy, analytical capabilities, and approach to driving profitable growth. We prioritize proven skills, clear thinking, accountability, and measurable results over impressive claims.

Compensation and Work Location
The salary range for this position is competitive and commensurate with experience. The role requires working on-site in the office.

If you meet the above criteria and are ready to take ownership of impactful Meta Ads campaigns targeting key international markets, we encourage you to apply with your updated CV, examples of campaigns you have managed, your highest monthly ad spend and results, a brief case study demonstrating how you improved campaign performance, your expected salary, and availability.