Performance Marketing Manager-Onsite.

We are seeking a skilled and results-oriented Performance Marketing Manager to join our team in Bahria Town, Lahore. This full-time, on-site position operates Monday through Friday, from 4:00 PM to 1:00 AM. The ideal candidate will have 4 to 5 years of experience in managing and optimizing paid digital marketing campaigns across various platforms. This role requires a strong focus on campaign strategy, data-driven decision-making, and conversion optimization to drive measurable business growth.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid advertising campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other relevant channels.
- Monitor and analyze campaign performance metrics including budgets, conversions, ROAS, CPA, CPL, and other key indicators to ensure effectiveness.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign strategies to continuously improve results.
- Prepare detailed performance reports with actionable insights to inform future marketing efforts.
- Manage marketing budgets efficiently, ensuring optimal allocation of spend across campaigns.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to identify new growth opportunities.
- Experiment with new strategies, channels, and targeting methods to improve campaign outcomes.
- Stay current with the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in performance marketing or digital marketing roles.
- Strong hands-on expertise in managing campaigns on Meta Ads and Google Ads platforms.
- Demonstrated success in running paid campaigns that deliver measurable lead generation or revenue growth.
- Solid understanding of key performance metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency with Google Analytics (including GA4), Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Ability to manage multiple campaigns simultaneously while consistently meeting performance targets.
- Strong communication skills and the ability to work collaboratively within cross-functional teams.

This position offers a competitive monthly salary ranging from PKR 100,000 to PKR 200,000, reflecting experience and expertise. Candidates will benefit from working in a dynamic environment that encourages innovation and continuous learning in the fast-evolving digital marketing landscape.