Performance Marketing Manager-Onsite

We are seeking a skilled and results-oriented Performance Marketing Manager to join our team in Bahria Town, Lahore. This full-time, on-site role operates Monday through Friday from 4:00 PM to 1:00 AM. The ideal candidate will have 4 to 5 years of experience in digital marketing with a strong focus on performance marketing. You will be responsible for leading and optimizing paid digital campaigns across various platforms to drive measurable growth and improve conversion rates.

Key Responsibilities

- Develop and implement performance marketing strategies that align with overall business objectives.
- Plan, launch, manage, and optimize paid advertising campaigns on platforms such as Meta Ads, Google Ads, LinkedIn Ads, and others.
- Monitor key performance indicators including campaign budgets, conversions, ROAS, CPA, CPL, and other relevant metrics.
- Conduct A/B testing on creatives, audience segments, landing pages, and campaign strategies to maximize effectiveness.
- Analyze marketing data and generate detailed performance reports with actionable insights for continuous improvement.
- Manage marketing budgets efficiently to ensure optimal allocation of resources.
- Collaborate closely with content, design, sales, and business development teams to enhance lead generation and conversion rates.
- Perform audience research, competitor analysis, and market research to uncover new growth opportunities.
- Continuously experiment with new strategies, channels, and targeting techniques to improve campaign outcomes.
- Stay current with the latest trends, tools, algorithms, and best practices in digital and performance marketing.

Required Qualifications

- 4 to 5 years of proven experience in Performance Marketing or Digital Marketing roles.
- Strong hands-on expertise with Meta Ads and Google Ads platforms.
- Demonstrated success managing paid campaigns that deliver measurable lead generation or revenue results.
- In-depth understanding of key marketing metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution models.
- Proficiency in Google Analytics (including GA4), Google Tag Manager, and other marketing analytics tools.
- Excellent analytical, problem-solving, and decision-making abilities.
- Ability to manage multiple campaigns simultaneously while meeting or exceeding performance targets.
- Strong communication skills and ability to work collaboratively within cross-functional teams.

This position offers a competitive monthly salary ranging from PKR 100,000 to PKR 200,000, reflecting experience and expertise. If you are passionate about driving growth through data-driven marketing and enjoy working in a dynamic environment, this role presents an excellent opportunity to advance your career.