Performance Marketing Manager (Real Estate & AI Growth)

We are looking for a highly skilled and results-driven Performance Marketing Manager with strong expertise in AI to join a leading real estate company based in Dubai. The successful candidate will bring extensive experience in performance marketing, lead generation tailored to Dubai’s real estate market, competitor analysis, and the application of AI-powered marketing tools. This role requires a data-focused mindset aimed at optimizing campaigns, enhancing lead quality, and leveraging automation to drive measurable business growth.

Key Responsibilities

Paid Advertising & Lead Generation
Develop, launch, and optimize advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms. Focus on generating high-quality buyer and investor leads for real estate projects within Dubai and the UAE. Manage advertising budgets efficiently to improve cost per lead (CPL), cost per acquisition (CPA), and return on investment (ROI). Implement retargeting strategies and conduct A/B testing to continuously refine campaign performance and lead quality.

AI Marketing & Automation
Identify, research, and deploy AI-powered marketing tools to increase efficiency and campaign effectiveness. Work closely with technical teams to integrate AI-driven workflows into CRM systems for enhanced lead qualification. Utilize AI for competitor analysis, campaign reporting, and marketing automation. Seek opportunities to automate repetitive marketing tasks to boost productivity.

Competitor & Market Research
Monitor and analyze digital marketing strategies employed by top real estate agencies in Dubai. Evaluate competitor advertisements, creatives, landing pages, and lead-generation funnels. Stay updated on market trends and emerging marketing technologies relevant to Dubai’s real estate sector. Propose innovative strategies to strengthen brand positioning and maintain a competitive edge.

Performance Analytics & Optimization
Track and assess campaign performance using tools such as Google Analytics 4, Meta Ads Manager, Google Ads, and other analytics platforms. Prepare detailed weekly and monthly performance dashboards. Measure critical metrics including leads, qualified leads, appointments, conversions, and marketing ROI. Collaborate with sales teams to improve lead quality and conversion rates.

Marketing Strategy & Collaboration
Partner with social media managers, designers, developers, and sales teams to create effective creative briefs and develop high-converting landing page strategies. Identify growth opportunities and recommend ongoing improvements to marketing initiatives.

Required Qualifications

- Minimum of 3 years of hands-on experience in performance marketing.
- Strong expertise in managing campaigns on Meta Ads and Google Ads platforms.
- Proven success in generating qualified leads, preferably within Dubai/UAE real estate marketing.
- Proficient with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Solid understanding of CRM systems and marketing automation tools.
- Practical experience with AI tools applied to digital marketing.
- Strong analytical skills and strategic thinking.
- Excellent communication and reporting abilities.

Preferred Qualifications and Benefits

The ideal candidate is a strategic growth marketer capable of independently analyzing campaign data, conducting competitor research, exploring new AI technologies, and recommending actionable strategies to enhance lead generation and business growth. This role offers a competitive monthly salary ranging from Rs75,000 to Rs150,000. The position is based on-site in Dubai, providing direct involvement with the company’s core operations and team.

This opportunity is well-suited for a motivated marketing professional eager to apply AI and data-driven strategies within the dynamic Dubai real estate market.