Performance Marketing/ PPC Specialist

Datum Labs, a data engineering and analytics services company located in Johar Town, Lahore, is looking to enhance its marketing team by hiring a Performance Marketing Specialist. The company focuses on building comprehensive data platforms that include ingestion, warehousing, transformation, and cloud infrastructure, with an increasing emphasis on agentic AI. This role centers on managing paid advertising campaigns across Google and Meta platforms, ensuring accurate conversion tracking, and delivering detailed performance reports. As a data-driven organization, Datum Labs values accountability and transparency, expecting the specialist to precisely attribute every lead generated through marketing efforts.

Key Responsibilities

- Create, manage, and optimize paid advertising campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram). Provide support for LinkedIn Ads and Microsoft Ads campaigns when required.
- Conduct keyword research and perform basic competitor analysis to improve campaign performance.
- Manage keywords, match types, and negative keyword lists to enhance the quality of incoming traffic.
- Monitor campaign budgets, cost-per-click (CPC), cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion rates; proactively identify and report any unusual spending patterns.
- Regularly review search terms to refine and improve traffic quality.
- Write, test, and optimize ad copy, headlines, and descriptions to maximize user engagement.
- Set up and manage conversion tracking using Google Tag Manager (GTM) for actions such as form submissions, quote requests, and calls.
- Configure Google Analytics 4 (GA4) events and key tracking events to ensure accurate data collection.
- Install and verify platform tags including Meta Pixel and LinkedIn Insight Tag.
- Use GTM Preview and GA4 DebugView tools to validate tracking before and after implementation.
- Identify missing or duplicate conversions and collaborate with the team to resolve tracking issues.
- Conduct routine audits of campaign settings, budgets, and bidding strategies to maintain account health.
- Compare campaign performance before and after optimizations and document findings for continuous improvement.
- Maintain a detailed change log of significant campaign updates to ensure transparency.
- Prepare weekly and monthly performance reports highlighting trends, tracking gaps, and opportunities for optimization.

Required Qualifications

- At least 1 year of hands-on experience managing paid advertising campaigns, especially on Google Ads and Meta platforms.
- Proven expertise in setting up and managing conversion tracking using GA4 and Google Tag Manager.
- Strong analytical skills with a focus on data-driven decision-making.
- Bachelor’s degree is required.
- Must be based in Lahore and able to work on-site.

Preferred Qualifications and Benefits

- Experience with LinkedIn Ads or Microsoft Ads campaigns is a plus.
- Familiarity with enhanced conversions or Consent Mode is advantageous.
- Knowledge of CRM lead tracking is preferred.
- Google Ads or Meta certifications will be considered an asset.
- Benefits include gym, travel, and food allowances.
- Support for annual certifications.
- Paid time off and holidays.
- Bi-annual performance reviews and bonuses.
- Competitive salary starting from Rs90,000 per month.

Candidates will be asked to provide an estimate of their monthly ad spend managed and share their gross salary expectations in PKR during the application process. This position offers the chance to join a data-centric marketing team within an innovative and rapidly growing company.