Performance Marketing Resource – Meta Ads & Google Ads

Softpers (Pvt.) Ltd., a Lahore-based software development agency, specializes in AI-driven applications, custom software, and automation services. Serving international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries, we are seeking a skilled Performance Marketing Resource to join our team. The ideal candidate will have hands-on experience with Meta Ads and Google Ads, capable of planning, executing, monitoring, and optimizing paid marketing campaigns to generate quality leads and enhance overall campaign performance.

Key Responsibilities:
- Plan and manage paid advertising campaigns on Meta Ads and Google Ads platforms.
- Monitor campaign performance metrics including budgets, conversions, CPC, CPL, CTR, and ROAS.
- Optimize campaigns based on performance data aligned with business objectives.
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness.
- Create and test ad copies, creatives, and provide suggestions for landing page improvements.
- Track leads and campaign results through detailed reporting mechanisms.
- Collaborate with the design and content teams to develop ad creatives and meet campaign requirements.
- Prepare and share weekly and monthly performance reports with actionable insights and recommendations.

Required Qualifications:
- 2 to 3 years of relevant experience in performance marketing. Experience working in a Software Development or IT company is mandatory.
- Strong hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Solid understanding of lead generation, conversion tracking, and campaign optimization techniques.
- Proficiency in Google Analytics, Tag Manager, and pixel implementation is a plus.
- Strong analytical skills with the ability to interpret performance data effectively.
- Excellent communication and reporting skills to convey campaign results and recommendations clearly.

Preferred Qualifications and Benefits:
- Competitive monthly salary ranging between PKR 70,000 and PKR 90,000.
- Opportunity to work in a growth-oriented environment with real ownership of marketing operations.
- Exposure to international clients and modern technology workflows.
- Collaborative and supportive team culture fostering professional development.
- Clear opportunities for career advancement within the company.

This role offers a unique chance to contribute to a dynamic team at Softpers, where innovation and quality are prioritized. If you are passionate about driving impactful marketing campaigns and working in a fast-paced software development environment, we encourage you to apply.