Performance Marketing Resource – Meta Ads & Google Ads

Softpers (Pvt.) Ltd., a Lahore-based software development agency, specializes in AI-driven applications, custom software, and automation services. Serving international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries, we are expanding our team. We are currently seeking a skilled Performance Marketing Resource with hands-on experience in Meta Ads and Google Ads. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate quality leads and enhance overall campaign performance.

Key Responsibilities:
- Plan and manage paid advertising campaigns on Meta Ads and Google Ads platforms.
- Monitor key performance indicators such as budgets, conversions, CPC, CPL, CTR, and ROAS to ensure campaign effectiveness.
- Optimize campaigns continuously based on performance data and aligned business objectives.
- Conduct thorough keyword research, audience targeting, and competitor analysis to improve campaign reach and relevance.
- Create, test, and refine ad copies, creatives, and provide recommendations for landing page improvements.
- Track leads and campaign outcomes through accurate reporting mechanisms.
- Collaborate closely with the design and content teams to develop ad creatives and meet campaign requirements.
- Prepare and share detailed weekly and monthly performance reports, including insights and actionable recommendations.

Required Qualifications:
- 2 to 3 years of relevant experience in performance marketing, with mandatory experience in a Software Development or IT company environment.
- Strong hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Solid understanding of lead generation strategies, conversion tracking, and campaign optimization techniques.
- Proficiency in Google Analytics, Tag Manager, and pixel implementation is considered a plus.
- Excellent analytical skills with the ability to interpret and act on performance data.
- Effective communication and reporting skills to convey campaign results and strategies clearly.

Preferred Qualifications and Benefits:
- Competitive monthly salary ranging from PKR 70,000 to PKR 90,000.
- Opportunity to work in a growth-oriented environment with real ownership of marketing operations.
- Exposure to international clients and modern technology workflows.
- Collaborative and supportive team culture fostering professional growth.
- Access to opportunities for career advancement and continuous professional development.

This role offers a unique chance to contribute to a dynamic company at the forefront of AI and software innovation while developing your expertise in performance marketing within the IT sector.