Posted Oct 22, 2026 39 views
About Software Alliance Software Alliance has built custom software since 2010. Our 125+ engineers deliver web, mobile, AI/ML, blockchain, game and DevOps work for clients in the US, Europe and the Middle East. We are a PSEB-registered and PASHA member company based in Lahore. The role We are hiring our first dedicated Performance Marketing & SEO Lead. You will own how international B2B buyers find us, trust us and book a call.
This is a pipeline role. We measure success in qualified leads, cost per lead and booked discovery calls — not likes or impressions.
What you will own SEO (on-page and technical)- Run a full technical audit of softwarealliance.io and fix crawl, indexation, Core Web Vitals and schema issues with our developers
- Own keyword strategy for service pages and 30+ hire-developer pages (React, Laravel, Flutter, Python and more)
- Target buyer-intent searches in the US, UK, EU and GCC, such as "hire Laravel developers" and "custom software development company"
- Brief and edit blog content that ranks and converts
- Build quality backlinks through digital PR, guest posts and partnerships — no link farms or PBNs
- Grow our reviews and rankings on Clutch, GoodFirms, Sortlist and TechBehemoths
- Manage our Google Business Profile and local citations
- Plan, launch and optimise Google Ads (Search, Performance Max, remarketing) and LinkedIn Ads
- Run account-based targeting on LinkedIn for CTOs, founders and VPs of Engineering
- Own landing pages and A/B tests with our design team
- Manage a monthly ad budget and report ROAS honestly
- Set up clean conversion tracking with GA4, Google Tag Manager and the LinkedIn Insight Tag
- Connect leads to the CRM so we can see which channel brings revenue
- Send a weekly dashboard and a monthly review to leadership
- 3+ years in SEO and paid acquisition, ideally for B2B, SaaS or IT services
- Proven Google Ads and LinkedIn Ads experience targeting international buyers
- Hands-on with GA4, GTM, Search Console and Ahrefs or Semrush
- Strong written English for ad copy, briefs and outreach
- At least one case study with real numbers: leads, CPL, CAC or revenue
- Experience with HubSpot or another B2B CRM
- Basic HTML/CSS, or comfort working inside a Next.js codebase with developers
- Experience with AI search visibility (Google AI Overviews, ChatGPT, Perplexity)
- Cold email or outbound experience
- PKR 200,000 - 350,000 per month, based on experience
- A real monthly ad budget and the tools you need (Ahrefs or Semrush, and more)
- Direct access to leadership; decisions are fast
- Developers and designers in-house to ship your pages and fixes
- On-site in Lahore
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