Posted 6 days ago 45 views
Sheet Story is a UK-based online bedding brand specializing in high-quality bamboo and cotton bedding, including the Loomshire collection, as well as terry and quilted mattress and pillow protectors. Operating through our own Shopify store and Amazon, we aim to share the unique story behind every bed with a wider audience and convert that engagement into sales. We are seeking a skilled performance marketer to lead our paid acquisition and social media efforts, working closely with the founder and brand team to grow our direct-to-consumer presence.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns across Search, Shopping, and Performance Max channels, maintaining clear ROAS targets.
- Manage Meta advertising (Facebook and Instagram) from creative briefing through to scaling campaigns.
- Support Amazon Sponsored Ads initiatives and contribute to marketplace growth strategies.
- Develop and publish engaging content on Instagram, Facebook, TikTok, and Pinterest, ensuring alignment with brand guidelines.
- Brief and review creative assets, including product photography, reels, user-generated content-style videos, and ad copy.
- Monitor campaign performance using GA4, Shopify analytics, and advertising platforms; provide weekly reports on spend, ROAS, CAC, and conversions.
- Conduct A/B testing on ads, landing pages, and promotional offers to optimize results.
- Collaborate with affiliate partners (Adtraction), influencers, and the content and SEO teams to maximize marketing impact.
Required Qualifications
- 2 to 4 years of hands-on experience in performance marketing within e-commerce or direct-to-consumer brands, preferably targeting UK, EU, or US markets.
- Demonstrable success managing advertising budgets on Google and Meta platforms, with measurable results.
- Proficiency in GA4, Google Merchant Center, Meta Business Suite, and Shopify analytics.
- Strong creative sensibility and understanding of what drives attention in social media advertising.
- Excellent written English skills tailored for UK audiences.
- Data-driven mindset with the ability to make informed decisions based on analytics rather than assumptions.
Preferred Qualifications and Benefits
- Experience with Amazon Ads, Canva, or CapCut is a plus.
- Background in home, textile, or lifestyle brands is advantageous.
- Competitive salary complemented by performance-based incentives.
- Direct ownership of the brand’s growth strategy and advertising budget.
- Opportunity to gain exposure to the UK market and international e-commerce operations.
- Work within a small, agile team where your contributions are highly visible and impactful.
The role includes a probation period of three months, with a performance review at the end. Confirmation will depend on campaign outcomes and cultural fit within the team.
Skills
Job Details
Sheet Story
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