Performance Marketing Specialist - Google

We are seeking a highly skilled Google Ads Specialist with 5 to 7 years of experience managing performance-driven campaigns primarily for clients in the UK and USA. The ideal candidate will have a strong background working with both e-commerce and lead generation brands. This role requires expertise in planning, launching, optimizing, and scaling Google Ads campaigns while maintaining clear and effective communication with clients and internal teams. The position is full-time and onsite, based in Gulberg 3, Lahore, with working hours from 12:30 PM to 9:30 PM.

Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns across multiple formats including Search, Performance Max, Shopping, and Display.
- Develop tailored strategies for e-commerce and lead generation clients to maximize campaign effectiveness.
- Conduct comprehensive keyword research, competitor analysis, search-term analysis, and manage negative keywords to improve campaign relevance.
- Continuously optimize campaigns based on key performance indicators such as ROAS, CPA, CPL, CTR, conversion rates, and overall profitability.
- Manage and optimize Google Shopping and Performance Max campaigns with a focus on scaling while maintaining performance.
- Monitor and adjust budgets, bids, targeting, and overall campaign performance to meet client goals.
- Set up and troubleshoot conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager to ensure accurate data collection.
- Analyze campaign data regularly and provide actionable performance reports to clients and internal stakeholders.
- Test and refine ads, audience segments, keywords, landing pages, and campaign structures to improve results.
- Identify opportunities for scaling successful campaigns while maintaining or improving performance metrics.
- Stay current with updates to the Google Ads platform, including automation, AI features, and industry best practices.

Required Qualifications
- 5 to 7 years of professional experience managing Google Ads and PPC campaigns.
- Proven track record working with clients based in the UK and USA.
- Strong hands-on experience with e-commerce and lead generation campaigns.
- In-depth knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.
- Excellent understanding of key metrics such as ROAS, CPA, CPL, conversion tracking, attribution models, and campaign optimization techniques.
- Proficiency in GA4, Google Tag Manager, and Google Merchant Center.
- Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
- Excellent English communication skills, both written and verbal, to effectively liaise with clients and team members.
- Ability to independently manage campaigns and take ownership of results.
- Experience working in an agency or client-facing environment is a plus.
- Must be comfortable working full-time onsite.

Preferred Qualifications and Benefits
We are looking for a candidate who demonstrates ownership of Google Ads accounts, understands business objectives deeply, and can confidently communicate with clients to deliver measurable improvements in campaign performance. This role is ideal for someone who goes beyond basic campaign setup and actively drives growth and optimization.

This is an excellent opportunity to join a dynamic team focused on delivering high-impact digital marketing solutions for international clients. The position offers a collaborative work environment where innovation and continuous learning are encouraged.