Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist with 4 to 5 years of hands-on experience in digital advertising, lead generation, campaign management, and performance optimization. The ideal candidate will have a proven track record of managing Meta (Facebook & Instagram) and Google advertising campaigns, generating high-quality leads, analyzing campaign performance, and optimizing marketing budgets to deliver measurable business outcomes.

Key Responsibilities

- Plan, execute, and manage performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
- Develop and implement effective lead-generation strategies tailored to business goals.
- Monitor and optimize campaigns using key metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), conversion rate, Return on Ad Spend (ROAS), and Return on Investment (ROI).
- Manage advertising budgets to ensure efficient allocation and maximum impact of marketing spend.
- Conduct audience research, segmentation, retargeting, and A/B testing to improve campaign effectiveness.
- Set up and monitor conversion tracking through Google Tag Manager, Google Analytics, Meta Pixel, and other relevant tools.
- Analyze campaign data and provide actionable insights to enhance performance.
- Collaborate closely with content and creative teams to develop high-performing ad creatives and campaigns.
- Work alongside sales and business development teams to improve lead quality and conversion rates.
- Prepare detailed weekly and monthly performance reports for management review.
- Identify opportunities to scale successful campaigns while maintaining cost efficiency.
- Stay current with the latest digital marketing trends, platform updates, and advertising best practices.

Required Qualifications

- 4 to 5 years of professional experience in Performance Marketing or Digital Marketing.
- Strong hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Demonstrated success in lead generation and conversion-focused campaigns.
- Proficient in Google Tag Manager and conversion tracking setup and management.
- Experience with Google Analytics and digital marketing reporting tools.
- Solid understanding of campaign optimization, audience targeting, remarketing, and retargeting techniques.
- Ability to analyze marketing data and make informed, data-driven decisions.
- Experience managing monthly advertising budgets effectively.
- Excellent communication, analytical, and problem-solving skills.
- Capability to independently manage multiple campaigns and marketing initiatives.

Preferred Qualifications and Benefits

- Experience in B2B lead generation.
- Background in IT, software, SaaS, financial services, consulting, or technology sectors.
- Familiarity with CRM and lead-management platforms.
- Knowledge of landing page optimization and conversion rate optimization strategies.
- Certifications in Google Ads or Meta advertising are advantageous.

Key Performance Indicators

- Qualified lead generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- ROAS / ROI
- Lead Quality
- Campaign Growth
- Marketing Budget Efficiency

We are looking for a results-driven marketing professional who takes ownership of performance campaigns, works independently, and continuously improves lead generation and campaign efficiency through data-driven optimization. This role is based in Malir, Karachi.