Performance Marketing Specialist

Pavago is seeking a hands-on Performance Marketing Specialist to join a client’s team remotely, working during U.S. business hours. This role focuses on building, managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels. The ideal candidate is a data-driven marketer with a strong ability to translate ad spend into measurable results, owning campaigns from setup through optimization with an emphasis on lead generation, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).

Key Responsibilities

Paid Media & Campaign Execution:
Develop, launch, and manage campaigns on Google Ads, Meta Ads, and LinkedIn Ads, targeting lead generation, sales, and customer acquisition. Continuously test and refine audiences, messaging, offers, and creative assets. Oversee campaign budgets, bidding strategies, and spend allocation. Collaborate closely with creative and content teams to produce performance-driven marketing materials.

Optimization & Scaling:
Monitor campaign performance daily and implement optimizations. Conduct structured A/B testing across creatives, audiences, copy, and landing pages to improve key metrics such as click-through rate (CTR), cost per click (CPC), cost per lead (CPL), CPA, conversion rates, and ROAS. Identify high-performing campaigns and scale them efficiently. Stay updated on platform changes and industry best practices.

Tracking, Analytics & Reporting:
Manage and validate conversion tracking using Google Analytics (GA4) and Google Tag Manager. Analyze campaign and funnel performance across channels and generate clear, actionable reports. Use data insights to refine targeting, creative strategy, budget allocation, and overall paid acquisition performance.

Cross-Functional Collaboration:
Align paid media campaigns with broader marketing, sales, and revenue objectives. Work with content and design teams to enhance campaign creatives. Provide data-driven recommendations on messaging and offers. Support integrated strategies combining paid, organic, and funnel marketing efforts.

Required Qualifications

- Minimum of 3 years of hands-on experience in performance marketing or paid media management.
- Strong expertise managing Google Ads and Meta Ads campaigns.
- Experience with LinkedIn Ads is highly preferred.
- Proven track record of improving ROAS, CPA, CPL, and conversion rates.
- Solid understanding of PPC fundamentals, attribution models, audience targeting, and conversion tracking.
- Proficiency with Google Analytics (GA4) and Google Tag Manager.
- Strong analytical and reporting skills with the ability to interpret data and make strategic decisions.
- Comfortable independently launching, optimizing, and scaling campaigns.
- Excellent English communication and project management skills.
- Availability to work during U.S. business hours.

Preferred Qualifications and Benefits

Experience with lead generation or e-commerce campaigns is a plus. Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo is advantageous. Knowledge of funnel optimization and audience segmentation is beneficial. Certifications in Google Ads or Meta platforms are desirable. Experience managing multiple accounts or large advertising budgets will be considered an asset.

This fully remote position offers ownership of paid acquisition efforts across multiple platforms, providing a direct impact on leads, revenue, and business growth. Candidates will enjoy the freedom to test, optimize, and scale campaigns within a data-driven, performance-focused environment. The role offers strong autonomy and opportunities for professional development.

Interview Process

The selection process includes an initial screening call, a Spark Hire introductory video, recruiter and performance marketing interviews, a client interview, followed by an offer and onboarding.

Qualified candidates will receive an invitation to complete a brief introductory video to showcase their paid media experience, communication style, and campaign management expertise.

If you are a results-oriented performance marketer skilled in launching, optimizing, and scaling paid campaigns while improving CPA and ROAS, this opportunity could be a great fit.