Plutus21 is looking for a driven Performance Marketing Specialist to join their team and help accelerate growth through strategic, data-driven online campaigns. This role is ideal for a creative and analytical marketer who thrives on optimizing paid advertising channels, managing SEO efforts, and ensuring all activities support the overall marketing objectives. The successful candidate will be passionate about using digital marketing tools to improve campaign effectiveness and deliver measurable results.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
- Monitor and analyze campaign metrics including CPC, CTR, and ROI to ensure campaigns meet project goals.
- Create engaging creatives and video advertisements using AI tools to support lookalike and retargeting campaigns.
- Lead onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
- Work closely with developers to implement technical SEO improvements, especially on CMS platforms like WordPress.
- Optimize website content following the latest SEO best practices and audit recommendations.
- Use tools such as SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze campaign and SEO performance.
- Prepare comprehensive reports on campaign outcomes and SEO activities, providing actionable insights to stakeholders.
- Manage and maintain secure access to platforms like Google Tags and shared drives, ensuring credentials are stored safely and accessible only to authorized personnel.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 2 years’ experience in performance or growth marketing roles.
- Proven expertise in managing advertising campaigns on Meta and Google Ads platforms.
- Strong understanding of SEO principles, including technical SEO and content optimization.
- Proficiency with digital marketing tools such as SEMrush, Google Analytics 4 (GA4), Google Ads, and CMS platforms, preferably WordPress.
- Excellent analytical skills with the ability to interpret data and convert it into actionable marketing strategies.
- Strong communication and organizational skills to manage multiple projects effectively.
- A proactive, self-motivated approach with the ability to meet deadlines and solve challenges independently.
This position offers an exciting opportunity to be part of a dynamic marketing team focused on growth and innovation. Candidates who enjoy working in a fast-paced environment and combining creativity with data-driven decision-making will find this role both challenging and rewarding.
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