Performance Marketing Specialist

Plutus21 is seeking a highly motivated Performance Marketing Specialist to join our team and drive data-driven growth through strategic online campaigns. This role is perfect for a creative and analytical professional who thrives on optimizing paid advertising channels, managing SEO initiatives, and ensuring all efforts align with broader marketing strategies. The ideal candidate will play a key role in enhancing our digital presence and delivering measurable results across multiple platforms.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels to maximize ROI.
- Analyze campaign performance metrics including CPC, CTR, and ROI to ensure alignment with project goals and make data-driven decisions.
- Develop creative assets and video advertisements using AI tools to support lookalike and retargeting campaigns effectively.
- Conduct both onsite and offsite SEO initiatives, including keyword research, competitor analysis, and comprehensive SEO audits for partner websites.
- Collaborate closely with developers to implement technical SEO improvements, particularly on CMS platforms like WordPress.
- Optimize website content in accordance with the latest SEO best practices and audit recommendations to improve organic search rankings.
- Utilize tools such as SEMrush, Google Analytics 4 (GA4), and Google Ads to monitor and analyze campaign and SEO performance metrics.
- Prepare detailed reports on campaign outcomes and SEO efforts, providing actionable insights to stakeholders for continuous improvement.
- Maintain and manage platform access, including Google Tags and shared drives, ensuring credentials are securely stored and accessible only to authorized personnel.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
- Proven experience in performance or growth marketing roles, with at least 2 years in a similar capacity.
- Demonstrated expertise in managing ad campaigns on Meta and Google Ads platforms.
- Strong understanding of SEO principles, including technical SEO and content optimization strategies.
- Proficiency in digital marketing and SEO tools such as SEMrush, Google Analytics 4 (GA4), Google Ads, and CMS platforms, preferably WordPress.
- Excellent analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Strong communication and organizational skills, capable of managing multiple projects simultaneously.
- A proactive, self-starter attitude with the ability to tackle challenges independently and meet deadlines consistently.

This position offers an exciting opportunity to contribute to a dynamic marketing team focused on innovative growth strategies. If you are passionate about performance marketing and SEO, and eager to make a measurable impact, Plutus21 welcomes your application.