Performance Marketing Specialist

Plutus21 is seeking a highly motivated Performance Marketing Specialist to join our team and drive growth through strategic, data-driven online campaigns. This role is perfect for a creative and analytical professional who excels at optimizing paid advertising channels, managing SEO initiatives, and ensuring all efforts align with broader marketing strategies. The ideal candidate will leverage their expertise to enhance campaign performance and contribute to the company’s digital presence.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
- Analyze key campaign metrics including CPC, CTR, and ROI to ensure alignment with project objectives.
- Develop creative assets and video advertisements using AI tools to support lookalike and retargeting campaigns.
- Conduct onsite and offsite SEO activities, including keyword research, competitor analysis, and SEO audits for partner websites.
- Collaborate with developers to implement technical SEO improvements, particularly on CMS platforms like WordPress.
- Optimize website content by applying the latest SEO best practices and audit recommendations.
- Utilize tools such as SEMrush, Google Analytics 4 (GA4), and Google Ads to monitor and analyze performance data.
- Create comprehensive reports on campaign and SEO performance, providing actionable insights to stakeholders.
- Maintain and manage access to platforms like Google Tags and shared drives, ensuring credentials are securely stored and accessible only to authorized personnel.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 2 years’ proven experience in performance marketing or growth marketing roles.
- Expertise in managing ad campaigns on Meta and Google Ads platforms.
- Strong understanding of SEO principles, including both technical SEO and content optimization.
- Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms, with WordPress preferred.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Strong communication and organizational skills to effectively manage multiple projects.
- A proactive, self-starter attitude with the ability to meet deadlines and tackle challenges independently.

This role offers the opportunity to work in a dynamic environment where innovation and data-driven decision-making are valued. If you are passionate about digital marketing and eager to contribute to a growing company, Plutus21 welcomes your application.