Performance Marketing Specialist

Plutus21 is seeking a highly motivated Performance Marketing Specialist to join our dynamic team. This role focuses on driving data-driven growth through strategic online campaigns. The ideal candidate will be both creative and analytical, skilled in optimizing paid advertising channels, managing SEO initiatives, and ensuring all efforts align with broader marketing strategies.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
- Analyze campaign performance metrics including CPC, CTR, and ROI to ensure alignment with project goals.
- Develop creative assets and video advertisements using AI tools to support lookalike and retargeting campaigns.
- Conduct onsite and offsite SEO activities, including keyword research, competitor analysis, and SEO audits for partner websites.
- Collaborate with developers to implement technical SEO improvements, particularly on CMS platforms like WordPress.
- Optimize website content based on the latest SEO best practices and audit recommendations.
- Utilize tools such as SEMrush, Google Analytics 4 (GA4), and Google Ads to monitor and analyze campaign and SEO performance.
- Prepare detailed reports on campaign outcomes and SEO efforts, delivering actionable insights to stakeholders.
- Manage and maintain access to platforms like Google Tags and shared drives, ensuring credentials are securely stored and accessible only to authorized personnel.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 2 years’ proven experience in performance or growth marketing roles.
- Expertise in managing advertising campaigns on Meta and Google Ads platforms.
- Strong understanding of SEO principles, including both technical SEO and content optimization.
- Proficiency with tools such as SEMrush, GA4, Google Ads, and CMS platforms, with a preference for WordPress experience.
- Excellent analytical skills with the ability to translate data into clear, actionable insights.
- Strong communication and organizational skills to effectively manage multiple projects simultaneously.
- A proactive, self-starting attitude with the ability to meet deadlines and tackle challenges independently.

This position offers the opportunity to work in a fast-paced environment where innovation and data-driven decision-making are highly valued. The role is ideal for candidates looking to grow their expertise in both performance marketing and SEO within a collaborative team setting.