Performance Marketing Specialist

We are a results-driven digital marketing agency based in Karachi, specializing in serving clients across the UAE, USA, and Pakistan. We are seeking a skilled Performance Marketing Specialist with 2 to 3 years of hands-on experience to join our team full-time on-site. This role involves managing and optimizing paid advertising campaigns primarily on Meta (Facebook/Instagram) and Google platforms, focusing on lead generation and delivering measurable ROI. The ideal candidate will be analytical, detail-oriented, and capable of handling multiple client accounts while contributing to strategy development and campaign performance improvements.

Key Responsibilities

- Set up, manage, and optimize Meta (Facebook/Instagram) and Google Ads campaigns.
- Monitor campaign performance daily and adjust strategies based on data insights.
- Manage advertising budgets and ensure proper budget pacing.
- Conduct audience and Google keyword research to refine targeting.
- Develop and execute retargeting campaigns.
- Test different audiences, creatives, copy, and ad placements to maximize results.
- Track and analyze key performance metrics such as CPL, CPA, CPC, CTR, conversion rates, and ROAS.
- Evaluate lead quality and overall campaign effectiveness.
- Perform competitor research to identify opportunities and threats.
- Assist with landing page optimization to improve conversion rates.
- Verify campaign tracking and conversion setups.
- Prepare and deliver weekly campaign performance reports.
- Support the Head of Performance Marketing in strategy formulation.
- Maintain campaign documentation and standard operating procedures (SOPs).
- Stay current with updates and best practices in Meta and Google advertising platforms.

Required Qualifications

- 2 to 3 years of practical experience in performance marketing.
- Proven expertise in managing Meta Ads campaigns.
- Hands-on experience with Google Ads platform.
- Experience running lead-generation campaigns.
- Basic understanding of conversion funnels and customer journeys.
- Familiarity with Google Analytics 4.
- Knowledge of Google Tag Manager is a plus.
- Experience with Meta Pixel implementation and troubleshooting.
- Strong analytical skills with the ability to interpret data effectively.
- Proficient in Excel or Google Sheets for data analysis and reporting.
- Good command of written and spoken English.
- Ability to manage multiple client accounts simultaneously.

Preferred Qualifications and Benefits

- Previous experience working in an agency environment.
- Exposure to UAE and US client markets.
- Experience in industries such as interior design, real estate, healthcare, home services, or e-commerce.
- Familiarity with CRM systems and lead tracking tools.
- Google Ads certification is highly desirable.

Compensation and Work Environment

The position offers a competitive monthly salary ranging from PKR 100,000 to 130,000, complemented by a performance-based bonus. This is a full-time, on-site role based in Karachi, working closely with international clients from the UAE and USA.

Application Requirements

Candidates are requested to submit their CV along with a LinkedIn profile. Providing a portfolio or case studies showcasing previous campaigns is encouraged. Please include details about the platforms you have worked on, the largest monthly advertising budget managed, typical CPL/CPA/ROAS achieved, and a description of your personal contributions to past campaigns. Selected candidates may be asked to complete a practical advertising assessment as part of the hiring process.

This role offers an excellent opportunity to grow within a dynamic agency environment, working with diverse clients and honing your skills in performance marketing across multiple digital platforms.