Posted Oct 23, 2026 15 views
We are looking for a highly skilled Performance Marketing Specialist to manage and optimize paid media campaigns across multiple platforms including Meta, Google, and TikTok. The successful candidate will focus on driving ROI-driven marketing performance, ensuring data accuracy, and delivering scalable growth through strategic campaign management. This role requires a detail-oriented professional who can analyze campaign metrics, maintain account hygiene, and collaborate closely with creative teams to maximize ad effectiveness.
Key Responsibilities
- Manage paid media campaigns on Meta, Google, TikTok, and other approved platforms in line with the agreed marketing strategy.
- Segment campaigns into brand, non-brand, prospecting, remarketing, catalogue, and testing categories as needed.
- Maintain strict UTM discipline and ensure consistent campaign naming conventions are followed.
- Monitor key performance indicators such as spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add-to-cart, checkout initiation, and purchase metrics.
- Collaborate with the creative and content teams to support ad creative testing and analyze ad fatigue.
- Identify underperforming campaigns and recommend budget reallocations, pauses, tests, or scaling strategies to optimize results.
- Prepare daily snapshots of spend and results, along with weekly detailed paid media performance reports.
- Escalate any issues related to pixels, catalogues, tracking, ad disapprovals, learning phases, or budget constraints promptly.
- Maintain clean ad account management practices and document all testing histories for future reference.
Required Qualifications
- 3 to 5 years of experience in Performance Marketing or Paid Media management.
- Bachelor’s degree or higher, with a minimum of 16 years of formal education.
- Strong hands-on experience managing campaigns on Meta Ads, Google Ads, and TikTok Ads platforms.
- Excellent analytical skills with a data-driven approach to decision-making.
- Proven ability to monitor and optimize campaign performance using relevant KPIs.
Preferred Qualifications and Benefits
- Experience working with the UK market is highly preferred and will be considered a strong advantage.
- This is a full-time, onsite position based in Lahore, with office hours from Monday to Friday, 1:00 PM to 10:00 PM.
- The monthly salary range for this role is Rs150,000 to Rs200,000.
- The work location is at 42 E-1, Ghalib Road, Gulberg III, Lahore, requiring in-person attendance.
This position offers an excellent opportunity for a performance marketing professional to contribute to a dynamic team focused on maximizing paid media impact across multiple digital channels. If you meet the qualifications and are eager to drive measurable growth, this role could be an ideal fit.
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Premier Home (Pvt) Ltd
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