Performance Specialist

Troxis is seeking a results-oriented Performance Marketing Specialist to enhance our digital marketing initiatives. The ideal candidate will have hands-on experience in paid advertising, B2B lead generation, and campaign optimization. This role is based onsite in Lahore Johar Town, with working hours from 4 PM to 1 AM, Monday through Friday. The specialist will play a crucial role in driving targeted paid campaigns and improving lead quality to support business growth.

Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads.
- Generate qualified B2B leads through strategically targeted paid marketing efforts.
- Manage campaign budgets effectively while optimizing key performance metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rates, and overall Return on Investment (ROI).
- Conduct thorough audience segmentation, keyword research, and competitor analysis to refine targeting strategies.
- Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, and platform-specific analytics to track and analyze campaign performance.
- Design and implement A/B testing for ads, audience segments, and landing pages to continuously improve campaign effectiveness.
- Collaborate closely with Sales, Content, Creative, and Development teams to enhance lead quality and align marketing efforts with business objectives.
- Prepare detailed performance reports that include actionable insights and recommendations for ongoing campaign improvements.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Digital Marketing, or a related discipline.
- 3 to 5 years of practical experience in Performance Marketing, Paid Media, or Digital Marketing roles.
- Demonstrable success in managing paid campaigns and generating high-quality leads.
- Strong understanding of campaign optimization and lead generation strategies.

Preferred Qualifications and Benefits
- Experience working within B2B sectors such as SaaS, IT Services, Software, or Technology is highly desirable.
- Exposure to targeting international markets will be considered an advantage.

This position offers an excellent opportunity to contribute to a dynamic marketing team and make a measurable impact on business growth through innovative paid media strategies.