PPC expert

AfterRender is a creative agency dedicated to bringing ideas to life through video for online creators and brands. The team specializes in video editing, script development, thumbnail design, and voiceover production to help clients optimize and streamline their YouTube and video content workflows. With a friendly and collaborative approach, AfterRender supports clients throughout the entire production process, from concept development to final upload. The agency values creativity, reliability, and clear communication, working closely with clients to deliver engaging and high-performing video content.

Key Responsibilities
Manage and optimize pay-per-click (PPC) campaigns across platforms such as Google Ads, YouTube Ads, Meta Ads, and other relevant networks to drive traffic, leads, and conversions for AfterRender and its clients. Conduct thorough keyword research and set up campaigns tailored to specific goals. Monitor campaign performance regularly, adjusting bids and budgets to maximize return on investment. Develop and test ad copy and creative assets to improve engagement and effectiveness. Analyze performance metrics and generate detailed reports to provide actionable insights for continuous improvement. Collaborate closely with creative and video production teams to ensure ad strategies align with content. Stay updated on platform changes, industry trends, and best practices to maintain competitive and effective campaigns.

Required Qualifications
Proficiency in PPC platforms and tools, including Google Ads, YouTube Ads, and Meta Ads Manager, along with basic familiarity with analytics tools such as Google Analytics. Strong skills in campaign setup and optimization, covering keyword research, audience targeting, bid management, budget allocation, and A/B testing of ad creatives. Demonstrated analytical and reporting capabilities, with the ability to interpret data, track key performance indicators (KPIs), and present clear, actionable insights. Excellent collaboration and communication skills to work effectively with creative, video, and marketing teams, translating campaign needs into impactful ad assets. High attention to detail, strong time management, and organizational skills to manage multiple campaigns and deadlines in a fast-paced environment. Previous experience in digital marketing or performance marketing, preferably within an agency or content-focused setting. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
Familiarity with YouTube and video-centric marketing strategies is considered an advantage, enhancing the ability to align PPC efforts with video content goals. This full-time, on-site role is based in Karāchi and offers the opportunity to work in a dynamic, creative environment where collaboration and innovation are highly valued. Joining AfterRender means contributing to a team that prioritizes creativity, reliability, and clear communication while supporting clients at every stage of their video production journey.