PPC

LEGILEGACY is seeking an experienced PPC / Google Ads Expert with a strong track record of delivering results in the US market and a solid understanding of the home remodeling industry. The successful candidate will be adept at converting ad spend into qualified leads, booked consultations, and measurable business growth. This role requires hands-on expertise in managing campaigns that drive tangible outcomes for remodeling and construction services.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns specifically targeting US customers in the home remodeling sector.
- Generate qualified leads for services such as kitchen remodeling, bathroom remodeling, and home additions.
- Conduct thorough keyword research, competitor analysis, and location-based targeting to maximize campaign effectiveness.
- Manage campaign budgets, bidding strategies, negative keywords, and perform ongoing ad testing to improve ROI.
- Set up and verify conversion tracking for calls and form submissions using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Collaborate closely with the internal team to enhance landing pages and increase conversion rates.
- Provide detailed reports on lead quality, cost per lead, and overall campaign performance to inform strategic decisions.

Required Qualifications

- Proven hands-on experience managing Google Ads campaigns focused on the US market.
- Ability to provide case studies or campaign reports demonstrating measurable success and return on investment.
- Strong understanding of the home remodeling industry, including key services and customer needs.
- Knowledge of local lead generation tactics, customer search intent, and service-area targeting.
- Capability to independently identify and eliminate wasted ad spend while optimizing campaign performance.
- Excellent analytical skills combined with clear and effective communication abilities.

Preferred Qualifications and Additional Information

- Direct campaign experience working with US remodeling companies or contractors is a significant advantage.
- This is a full-time, onsite position located at 6th Road, Rawalpindi, requiring availability for the night shift from 9 PM to 6 AM.
- Salary will be commensurate with experience and proven results.
- Candidates must be willing to work onsite during the specified night shift hours.

Applicants are encouraged to submit their CV along with relevant campaign results, including industries worked with, budgets managed, and outcomes achieved. Please ensure that any shared examples do not contain confidential client information. Only candidates available for the onsite night-shift role should apply.