PPC MANAGER

ScalePros Media, a Canadian digital marketing agency, is looking for a Senior PPC & Programmatic Manager to join their fully remote team. This role involves full ownership of Google Ads accounts and hands-on management of programmatic campaigns across display, video, and Connected TV (CTV). The manager will also support campaigns on platforms like Meta, LinkedIn, Microsoft (Bing), and emerging ChatGPT ad channels. Ideal candidates will have 3 to 5 years of agency experience managing high-budget PPC accounts and executing programmatic campaigns with strong technical skills, strategic insight, and the ability to communicate effectively with Canadian clients.

Key Responsibilities

Manage and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen for multiple clients, ensuring disciplined pacing, budget allocation, and efficiency at scale. Use Google Ads Editor for bulk campaign builds and edits, including CSV imports, multi-account changes, and automation through scripts or APIs where applicable. Implement Smart Bidding strategies such as tCPA, tROAS, and Maximize Conversions/Value, while managing portfolio bid strategies, shared budgets, and bid limits.

Structure accounts with proper campaign architecture, match type strategies, negative keyword lists, and audience signals for Performance Max campaigns. Apply brand exclusions, account-level negatives, and placement exclusions to control spend, analyzing channel and search term insights. Conduct structured experiments including campaign tests, ad variations, and bid strategy evaluations, making data-driven decisions. Use seasonality adjustments and data exclusions during promotions or tracking interruptions.

Set up and manage programmatic campaigns in DV360 and other DSPs like The Trade Desk, StackAdapt, and Amazon DSP, covering display, video, and CTV campaigns from insertion orders to budget management. Develop audience strategies leveraging first-party data, retargeting, contextual, lookalike, and third-party segments. Manage deals and inventory across open exchange, private marketplace (PMP), and programmatic guaranteed channels. Control frequency caps, pacing, bid strategies, brand safety, and viewability using tools like IAS and DoubleVerify.

Measure programmatic impact beyond clicks, including view-through conversions, reach, frequency, video completion rates, and CTV attribution. Implement conversion tracking via Google Tag Manager and GA4, managing primary and secondary conversions, conversion values, and attribution models. Maintain Enhanced Conversions for web and leads, and set up offline conversion imports (GCLID/GBRAID/WBRAID, CRM uploads) to optimize bidding for actual sales. Utilize first-party data for Customer Match lists, CRM audiences, and value-based bidding.

Understand Consent Mode v2 and server-side tagging fundamentals, diagnosing and resolving tracking issues. Support secondary platforms including Meta Ads (campaign setup, Pixel, Conversions API), Microsoft Ads (import and optimization), LinkedIn Ads (B2B targeting, lead generation forms), and emerging ChatGPT/AI ad campaigns. Create clear, client-ready reports using Looker Studio or similar tools, explaining performance changes, insights, and recommendations. Proactively identify issues, opportunities, and budget adjustments.

Required Qualifications

3 to 5 years of hands-on PPC experience at a digital marketing agency, primarily managing Google Ads accounts. Proven track record managing high-spend accounts with measurable results. Extensive experience with programmatic advertising, including campaign setup and management in DV360 or other DSPs. Expert-level proficiency with Google Ads Editor and bulk upload techniques. Practical experience implementing offline conversion imports and Enhanced Conversions. Strong understanding of Smart Bidding strategies such as tCPA, tROAS, portfolio, and shared bidding. Working knowledge of Meta Ads, with exposure to Microsoft, LinkedIn, or other platforms. Proficiency in Google Tag Manager and GA4. Excellent written and spoken English for direct client communication.

Preferred Qualifications and Benefits

Google Ads and Display & Video 360 certifications are preferred. SEO knowledge, especially backlinks and on-page optimization, is a significant plus. Competitive monthly compensation ranging from Rs150,000 to Rs200,000. Fully remote work environment.

Candidates are required to submit a 2–3 minute voice or video introduction in English addressing a specific PPC scenario related to lead generation and sales performance. Applications should also include details about the largest monthly ad spend managed, agency experience, and an example of an offline conversion setup implemented.

This position offers an exciting opportunity to lead advanced PPC and programmatic campaigns for a growing Canadian agency while enjoying the flexibility of remote work.