PPC Manager

As the PPC Manager at Creative Chaos, you will take charge of developing, managing, and optimizing our Pay-Per-Click advertising strategies across multiple platforms. Your primary goal will be to maximize return on investment (ROI) from PPC campaigns while driving highly targeted traffic to our digital channels. This role requires a strategic mindset combined with hands-on expertise to ensure campaigns are efficient, effective, and aligned with overall business objectives.

Key Responsibilities

- Develop, implement, and continuously optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and other relevant channels.
- Conduct comprehensive keyword research to identify the most relevant and high-performing search terms related to our services.
- Create compelling ad copy and manage landing pages, ensuring the campaign structure supports maximum lead generation.
- Monitor campaign performance closely, analyze data, and generate reports to track ROI and other key metrics. Make real-time adjustments to improve outcomes.
- Utilize A/B testing, heatmaps, and analytics tools to enhance conversion rates and reduce cost-per-click (CPC).
- Manage bid strategies and budgets carefully to keep campaigns within defined KPIs and financial targets.
- Stay informed about the latest PPC and SEM trends, algorithm updates, and best practices to maintain competitive advantage.
- Collaborate effectively with content, design, and development teams to ensure ad strategies align with broader business goals.
- Provide insights and recommendations on emerging platforms or innovative strategies to expand reach and improve campaign effectiveness.
- Maintain regular communication with stakeholders, delivering clear updates on campaign performance and proposed improvement plans.

Required Qualifications

- Minimum of 8 years of hands-on experience managing PPC and SEM campaigns, with a strong focus on B2B services.
- Proven expertise in tools such as Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other PPC-related platforms.
- Strong analytical skills with the ability to interpret campaign data and make strategic decisions based on performance metrics.
- Excellent communication skills, capable of collaborating with internal teams and reporting to senior management clearly and effectively.
- Google Ads certification and other relevant SEM certifications are mandatory.
- Availability for a contractual role, working remotely for 4 hours per day.

Preferred Qualifications and Benefits

- Prior experience marketing Accounting or Bookkeeping services specifically to the US market will be considered a strong advantage.

This role offers the opportunity to work remotely with flexible hours, focusing on delivering high-impact PPC campaigns that drive measurable business growth. If you are a results-driven PPC professional with a passion for data-driven marketing and continuous optimization, this position at Creative Chaos is an excellent fit.