PPC Specialist (2+ YEARS)

We are seeking a skilled Digital Marketing Specialist with expertise in managing Meta and Google Ads campaigns. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising efforts to drive measurable results. This role requires a strong analytical mindset, the ability to monitor key performance indicators, and staying current with evolving digital marketing trends. The position is based on-site and offers a competitive monthly salary.

Key Responsibilities

- Plan, execute, and optimize advertising campaigns across Meta and Google Ads platforms to maximize performance.
- Conduct thorough keyword research, audience targeting, and competitor analysis to inform campaign strategies.
- Monitor campaign metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Click (CPC), and conversion rates, implementing improvements as needed.
- Analyze campaign data and prepare detailed performance reports to guide decision-making.
- Keep up to date with the latest trends, tools, and updates in digital advertising platforms to maintain a competitive edge.

Required Qualifications

- Proven experience managing and optimizing Google Ads and Meta Ads campaigns.
- Strong understanding of performance marketing metrics and how to leverage them for campaign success.
- Excellent analytical skills with the ability to interpret data and solve problems effectively.

Compensation and Work Location

- Monthly salary range: Rs 70,000 to Rs 100,000.
- This is an in-person role requiring the candidate to work from the office.

Candidates interested in this opportunity should prepare their application with a clear subject line indicating the position they are applying for.