Posted Dec 26, 2025 202 views
Turn Up Technologies is looking for a driven PPC & Meta Ads Specialist to lead and grow our paid advertising efforts across Google Ads and Meta platforms, including Facebook and Instagram. This role focuses on generating high-quality leads, improving campaign performance, and maximizing ROI for both local and international clients. The ideal candidate will blend strong analytical abilities with creativity and a results-oriented mindset to deliver impactful advertising campaigns.
Key Responsibilities
Plan, execute, and optimize PPC campaigns across Google Ads, including Search, Display, YouTube, and Performance Max formats. Manage and scale Meta Ads campaigns on Facebook and Instagram with a focus on lead generation and conversions. Conduct thorough keyword research, audience targeting, and competitor analysis to shape effective campaign strategies. Develop engaging ad copy and work closely with the design team to create compelling creatives. Monitor key performance indicators such as CTR, CPA, CPL, ROAS, and conversions, making ongoing adjustments to improve results. Set up, manage, and troubleshoot conversion tracking using Google Tag Manager and Meta Pixel. Perform A/B testing on ads, creatives, audiences, and landing pages to optimize campaign effectiveness. Analyze campaign data and prepare detailed weekly and monthly performance reports for internal teams and clients. Manage daily advertising budgets to ensure efficient spending and maximize return on investment. Stay updated with the latest PPC trends, platform changes, and advertising policies. Collaborate with sales, content, and development teams to ensure campaigns align with broader business goals.
Required Qualifications
Proven experience as a PPC Specialist or Meta Ads Specialist with hands-on expertise in Google Ads and Meta Ads Manager platforms. Strong understanding of conversion tracking, analytics, and attribution models. Experience using Google Analytics, Google Tag Manager, and Meta Pixel is essential. Excellent analytical and problem-solving skills with the ability to manage multiple campaigns and clients simultaneously. Strong communication and reporting abilities are required. A bachelor’s degree in Marketing, Business, or a related field is preferred.
Preferred Qualifications and Benefits
Experience managing service-based and lead generation campaigns is highly desirable. Familiarity with landing page optimization and conversion rate optimization (CRO) techniques will be an advantage. Exposure to other paid advertising platforms such as LinkedIn Ads and TikTok Ads is a plus. Holding Google Ads or Meta certifications is considered beneficial. Turn Up Technologies offers a competitive salary with performance-based growth opportunities, professional development, and a collaborative, growth-focused work environment. Employees will gain exposure to international clients and diverse projects, supporting continuous learning and career advancement.
This is a full-time, onsite position with a monthly salary range of Rs130,000 to Rs150,000.
Skills
Job Details
Turn Up Technologies
What is your Competitive Advantage?
Similar Job Titles
Performance Marketing Specialist – B2B | B2C | Marketplaces
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
Ali Aziz
CEO
Shopistan
Muzammil Baig
Digital Marketing Manager
IT Services Group
