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Brand / Marketing Manager

Premier American School (PAS) is looking for an experienced Brand/Marketing Manager to develop, implement, track and optimize marketing campaigns across all means. The position involves a strong grasp of current marketing tools and strategies and be able to lead integrated brand/marketing campaigns from concept to execution.

Main Responsibilities

Have a keen eye for new ideas, tactics and approaches to keep ahead of the sector competition especially when it comes to the digital space

Drive forward PAS's brand/marketing strategy, campaigns and develop brand reputation
Come up with new, out of the box campaign ideas to promote and develop institution’s reputation.
Responsible for the execution of electronic, print, social media and content marketing strategies
Conduct research to understand the strategies of competitors and the surrounding market
Brand Development and presentation to related forums
Handle all the marketing and advertising needs of the School

Admissions

Coordinate all students Admissions to the school including:

Initial contact
Providing/Sending out Prospectus, ensuring inserts updated
Arranging initial visits and tour
Keep the Principal, staff and Director informed
Ensuring all Registration, Acceptance Forms and Joining Details are accurately completed and collect monies due
Following up of all Admissions enquiries
To organize and distributing Surveys for parents and pupils as required
In conjunction with the Principal’s PA, maintain and develop the school database for students, staff and Director and circulate contact details as required
Coordinate all staff Admissions to the school including:
To carry out duties as the Principal or Director may from time to time determine to fall within the remit of the post, and attend courses as required

Marketing Responsibilities

Preparation of annual marketing plan and expenditure, together with termly submission of reports on activity and expenditure to the Director
Branding and exploring sponsorship opportunities
Market research as and when required
Advertising/ Press releases/ Social Media:
Coordination of all photography, production of adverts/ fliers, and liaison with the media
Website development and maintenance
Regular updates on the School’s Twitter and Facebook accounts
Coordinate all Open Days and Pop In Mornings including: advertising, alterations to banners, liaison with staff, mailshots and emails
Coordination of the production of the termly school magazine Highlights
Draft and design various booklets and flyers to support the Marketing strategy

Other Responsibilities

Liaise with the Principal and Director with regard to scholarship
Work with the SAP – the School Parent Association
Archive all media coverage
To carry out duties as the Principal or Director may from time to time determine to fall within the remit of the post, and attend courses as required

General Office Duties

Shared responsibilities:

Work effectively as part of the Administration/ Office team providing support where required
Answer telephone, take messages and monitor answer phone specific to Admissions
Building professional relations with parents
Liaise with staff, students and parents
Keep the reception area tidy with decor and current school literature

Skills Required

Knowledge and experience of the Admissions process in an independent school
Knowledge and experience of Marketing including the preparation and delivering of marketing strategies, and the effective management of a marketing budget
The ability to use statistics and Database management
A high degree of computer literacy (particularly Microsoft Office applications)
An excellent telephone manner
Good organizational skills and the ability to priorities and manage tasks
An eye for details and accuracy

Personal Attributes

A professional manner and appearance
Friendly, warm personality
Self-motivated, with a positive, professional attitude
Calm under pressure
The ability to deal with a variety of people and situations (both personally and on the telephone)b
Providing general PR and Marketing advice to the Principal and Director

Skills

Microsoft Applications Experience Competitive Marketing Telephone Skills الأنماط المعمارية

Job Details

Industry:

Education/Training

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Masters

Degree Title:

MBA in Marketing or related discipline

Career Level:

Experienced Professional

Minimum Experience:

4 Years (Preferably in relevant industry)

Apply Before:

Jan 14, 2020

Posting Date:

Dec 13, 2019

Premier American School

Education/Training · 51-100 employees - Lahore

PAS is a world-class educational program established by AISS INC, USA which combines curriculum, technology and innovative teaching techniques to challenge our talented students. PAS, Lahore is the first, and flagship school of AISS in Pakistan. Its Head office and Advisory Board are based in New Jersey, USA which provides guidelines, policies and monitors the institution. PAS, Lahore Campus, was established in 2008 and since then it has been diligently serving the community. PAS has a history of strong partnerships with American universities, initially with George Washington University, and now Rowan University has begun its partnership with PAS. University partnerships have been for Teacher training and certification programs and PAS looks forward a much greater US University presence on our campus. Finally, PAS has initiated the accreditation process with Middle State Association of Schools and Colleges, USA. Core Values: At PAS, we consider ourselves a family committed to learning, mutual respect for each other, a strong moral foundation and willingness to mentor and share. Our program is designed to inspire, challenge, nurture and promote the academic, aesthetic, physical, and moral growth of all students. Our aim is to develop upstanding citizens who contribute to the betterment of our school, our community and society at large.

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