Key Responsibilities:

Strategy Development:

  • Develop and implement a comprehensive social media marketing strategy aligned with overall business goals.
  • Identify target audience preferences and trends to shape effective content strategies.

Content Creation:

  • Create, curate, and manage engaging content (text, images, video) across all social media platforms.
  • Collaborate with the design and content teams to produce high-quality social media posts, stories, and advertisements.

Community Engagement:

  • Monitor, respond to, and engage with followers and audience interactions promptly.
  • Foster community engagement and build relationships with key influencers and partners.

Campaign Management:

  • Plan and execute social media campaigns, including paid advertising, to support marketing objectives.
  • Track and report on campaign performance, providing insights and recommendations for optimization.

Analytics and Reporting:

  • Utilize social media analytics tools to track key performance metrics and measure the effectiveness of social media efforts.
  • Prepare regular reports on social media activities, performance, and ROI.

Trend Monitoring:

  • Stay informed about industry trends, emerging platforms, and best practices in social media marketing.
  • Implement new and innovative ways to enhance social media presence and engagement.

Qualifications:

  • Proven experience in social media marketing, preferably in a similar role.
  • Strong understanding of social media platforms (Facebook, LinkedIn, Instagram, TikTok, etc.) and their respective audiences.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Sprout Social).
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational skills and attention to detail.

Preferred Skills:

  • Experience with graphic design tools (e.g., Adobe Photoshop, Canva).
  • Knowledge of SEO and content marketing principles.
  • Experience with video content creation and editing.
  • Familiarity with email marketing platforms.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Satellite Town, Sargodha, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Oct 02, 2025
Posting Date:
Sep 01, 2025

Pro Met Professional

· 1-10 employees - Sargodha

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